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Digital Marketing Resources
FREE GUIDES & CHECKLISTS
Ignite Visibility has put together these digital marketing resource guides to give you actionable insights you can execute. These guides are based on our own unique research and insights from our team of industry experts and thought-leaders.
Local SEO: Google Business Profile Opitmization
Businesses can no longer rely on organic search alone when trying to get in front of their target audiences. Your Google Business Profile (GBP) will connect you with audiences online, wherever users conduct their searches. A well-optimized GBP will help you rank across all Google platforms.
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2025 Consumer Spending Study
Knowing what consumers spend money on can greatly influence strategic marketing tactics, as businesses try to appeal to those spending habits to maximize sales. In this study you'll learn 13 consumer spending trends that are shaping the 2025 landscape.
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Ultimate CRO Testing Strategy Guide
This is a comprehensive framework for enhancing website conversion rates through systematic testing. It outlines a four-step process: identifying user friction points, understanding the reasons behind user drop-offs, generating test ideas to improve user experience, and implementing successful variants.
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Guide to Generative AI in Digital Marketing
There's a lot to learn when it comes to Generative AI, but we've done the research, compiled the insights, and talked to the industry experts so you don't have to.
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Actionable Email Marketing Audit Checklist
This actionable checklist will guide you through an email marketing audit that will help your campaigns reach their full potential.
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Experts Reveal Their Secrets to a Winning SEO Strategy in 2024
Want to get and stay ahead of competitors with your SEO strategy? Our new 2024 SEO industry study reveals how to do so with expert marketer insights.
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2024 Creative Digital Marketing Study
Discover the future of creative assets in digital marketing with our 2024 Creative Digital Marketing Study. This resource provides a comprehensive analysis of emerging multimedia trends and strategies.
LEARN MOREWebinars
Our digital marketing webinars are a great resource to learn from industry experts and special guests. Each webinar is designed to dive into specific topics and leave you with action items you can implement. Check out our webinars below for cutting-edge strategies and practical tips that you can apply to see immediate improvements in your marketing efforts.
Google Business Profile Optimization
In Ignite Visibility's latest webinar, John Lincoln is joined by Danny Conlon and Mark Hite to discuss Google Business Profile Optimization best practices and the overall impact of Local SEO.
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Google Ads Success For Franchisors & Franchisees
Unlock cutting-edge AI strategies for Google Ads in 2025 with insights from Ignite Visibility and Google. Explore Local Service Ads, Performance Max, and first-party data tactics to boost conversions and maximize ROI.
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How to Launch Your Affiliate Marketing Strategy with Confidence in 2025
Join John Lincoln, CEO of Ignite Visibility, as he hosts an enlightening conversation with Kevin Osborne, CRO of Acceleration Partners. If you're curious about optimizing affiliate marketing but aren't sure where to start or how to make it effective, this discussion is a must-watch.
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Google's AI Overviews
In Ignite Visibility's latest webinar, John Lincoln CEO and SEO expert is joined by Jen Cornwell, VP of SEO, and Danny Conlon, VP of Marketing to discuss... Google's AI Overviews! The SEO team will cover what Google AI Overviews are, how you can rank for them, and how you can use generative engine optimization to improve your rankings, and more.
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Facebook's New Conversion API for Offline Tracking
A special guest from Meta, Rohith Bhatia, joins experts at Ignite to present on the newest offline conversion tracking capability: Facebook's Conversion API (CAPI). Learn how it works and the best way to implement it.
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Perfect Paid Media Ads for Local Businesses in 2024
In this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!
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AI-Powered Ads in 2023 with a Human Touch
John is joined by Google's Evan Trevers, Strategic Agency Manager, and Ignite Visibility's Meghan Parsons, Vice President of Paid Media, to discuss AI-Powered Ads in 2023.
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An Inside Look at Performance Max Campaigns
In this webinar, Logan Schiff, Director of Paid Media, joins John Lincoln to bring you an inside look at Performance Max Campaigns. You'll hear the experts break down what Performance Max Campaigns are, why they're important, and why Google rolled them out.
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How to Get Media Attention (& The Web's Most Powerful Backlinks) to Your Website
What if your brand was featured in some of the biggest publications on the internet? In this online webinar, our Digital PR experts Morgan Dixon, Lauren Roberts, and Madison Hoffman will teach you white-hat Digital PR strategies to help you land in the top publications for your industry.
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How to Switch from Universal Analytics to GA4
In this online event John Lincoln, CEO of Ignite Visibility is joined by Wylie Stilwell, Director of Business Development Analyst Team and Mezar Chakwa, Director of Analytics and Technology. Learn why you need to switch to GA4 and how to do it.
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Cybersecurity, Financials, and Digital Marketing?
Join John Lincoln, Ignite Visibility CEO, Ryan Saathoff, Managing Partner at RG Alliance Group, and Kevin Fronczek, Director of Engineering for The Computer Admin, as they discuss cybersecurity, financials and digital marketing.
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The 4-Step System to Turn Traffic into Conversions
Learn how to increase your website's conversions with Ignites proven 4-step system.
LEARN MOREEXPERT MARKETING VIDEOS
Watch these digital marketing resource videos to get answers to some of the most common questions and dilemma’s in the industry. Our experts offer thorough explanations and action items to help you elevate your digital marketing efforts. Looking for more digital marketing resources? Check out our YouTube channel and our marketing blog for much more.
8 Ways to Optimize for Google's New AI Search
This video breaks down Google’s 8 latest recommendations to help your content succeed in AI-powered search, including AI Overviews, AI Mode, and Gemini. John Lincoln shares actionable tips on creating standout content, optimizing for structured data and multimodal formats, and managing visibility with AI preview controls. Learn how to adapt your SEO strategy to stay competitive as Google Search evolves.
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The Ideal Allocation of Budget for Brand Awareness vs Direct Lead Gen
This video features John Lincoln sharing expert advice on how to balance your advertising budget between brand awareness and lead generation. He explains when to prioritize each goal, how to allocate your spend effectively, and which platforms deliver the best results. Perfect for marketers looking to launch or scale campaigns in 2025.
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5 Reasons Why Multimedia Makes A Difference
In this video, John Lincoln breaks down the top 5 reasons why multimedia isn’t just a “nice-to-have”, it’s a must in 2025. With AI search, ChatGPT, TikTok, Instagram, and all these new discovery platforms changing the game, your content needs to stand out more than ever.
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G0 Strategies to Optimize Your Google Business Profile for 2025
John Lincoln shares 20 strategies to optimize your Google Business Profile for 2025, boosting visibility and lead generation with tactics like NAP consistency, reviews, geo-tagging, and dynamic updates.
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Master the Meta Ads Learning Phase to Maximize Your Ad Conversions
Have you heard of Meta's Learning Phase? In this video, Associate Director of Paid Media, Jenna Long, dives into what the learning phase is and gives you all the expert guidance you need to get out of it while making the most of your budget.
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Should You Add Video To Your Website for SEO?
The answer is yes! In this video, Danny Conlon, VP of Product and Marketing will tell you everything you need to know about adding video to your website.
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Local SEO: Best Practices & Strategies for Local Ranking
There are plenty of local SEO features that business should be aware and continue to optimize. In this video, our local SEO experts Jen Cornwell and Ashley Mulder will walk you through the essential elements of Local SEO.
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Should Your Business Be Running Advantage+ Shopping Campaigns?
In this video, Jenna Long, Associate Director of Paid Media will walk you through the types of businesses that should (and shouldn't) run Facebook Advantage+ Shopping Campaigns.
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When is the Best Time to Post on Facebook?
When is the best time to post on Facebook? In this video, social media experts share their Facebook posting hacks and answer the most pressing questions.
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AI-Generated Content in Digital Marketing
In this video, Ignite Visibility's VP of Marketing and Strategy Danny Conlon and Digital Strategist Jonathan Finegold discuss a hot topic in digital marketing: AI-generated content. Should you be using AI content in your marketing? Watch to find out.
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What is SERP Volatility?
Do you notice your keyword rankings fluctuate up and down and you don't know why? It could be due to SERP Volatility. Watch to learn more about why this happens and what you can do about it.
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YouTube Shorts 101: Expert Quick Start Guide
We all know short-form video content is taking the world by storm. There are various platforms available, but today our social media experts are talking to you about... YouTube Shorts!
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3 Must-Know Tips for Elevating Your Paid Media
Our VP of Paid Media, Meghan Parsons, walks you through 3 elements of your paid media strategy you need to stay on top of in order to successfully prepare for the holidays.
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3 Must Dos for Ecommerce Businesses
Do you run an ecommerce business? In this video, Ignite Visibility Paid Media experts Meghan Parsons and Logan Schiff will talk you through their favorite marketing strategies that enable clients to grow their businesses.
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Should You Be Using Subdomains?
What is a subdomain and should you be using them? In this episode of Ask An Expert, Danny Conlon VP of Product and Marketing, and Jason Carleton Director of SEO answer all-things subdomains for SEO.
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Exposing SEO Myths!
In this video, Danny Conlon, VP of Marketing & Strategy and Jen Cornwell, VP of SEO will be exposing the biggest myths in SEO. Play along and see how much you know about the current state of SEO and best practices.
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