The Huffington Post has recently extended an invitation to guest contributors. Now, anyone can sign up and write a blog post.
As a digital marketing professional, you might immediately think to yourself: “Great! I’ll post some quality content and include backlinks to my site.”
Not so fast.
Unfortunately, the articles you post for HuffPo won’t be indexed. That means your excellent content will never pass any link juice back to your site.
Don’t make a sad face, though. There’s still a good reason to contribute to The Huffington Post. After all, it’s one of the most popular journalistic enterprises in the world and real human beings might pay attention to your links even if the search bots ignore them.
Here’s what you need to know about becoming a guest contributor on The Huffington Post.
You Forfeit Rights to Compensation
When you submit your content to HuffPo, you’re effectively agreeing to a contract. There are several provisions in that contract.
For starters, you forfeit all rights to compensation. Don’t ever expect the folks at Huffington Post to pay you for your work, because you agreed to write for free by submitting your article.
You Can Build an Online Community
How would you like to have a fan base online? You can do that by contributing to The Huffington Post regularly.
If you contribute quality content regularly to the site, it’s likely people will take notice of your great work and become part of your core audience. Even though your links don’t help with SEO, real people might see those links, click on them, and become loyal customers.
Also, you can post links to your social media profiles in your HuffPo content. That’s a great way to grow your Facebook and Twitter audience.
You Can Post When You Want
When you become a guest contributor on The Huffington Post, you’re not bound by any requirements regarding minimum and maximum posts during a specified time period. You can post as much or as little as you want.
Keep in mind, though: the more often you contribute, the better you’ll boost your brand.
Your Content Has to Be Original
If you think that you can use HuffPo to pass off someone else’s content as your own, think again. The site requires that all of your blog posts be original.
Also, you have to avoid the usual assortment of taboo subjects. Refrain from posting porn or hateful articles.
You Have to Be Transparent
Let’s face it: you’re going to contribute to Huffington Post because you think you can benefit in some way from the content that you post.
Fair enough. But the site wants you to disclose any potential conflicts of interest.
In other words, if you’re reviewing one of your own products, you need to let readers know that it’s one of your own products well before they see that 5-star rating.
You Have to Be Accurate
If you post something that’s factually inaccurate, you have to correct it or retract it within 24 hours.
Also, if you make a significant change to your content, you should note that at the bottom of your post. Something like: “This post has been updated to reflect the proper birth date of Britney Spears” should do the trick.
There Are No Guarantees
The Huffington Post doesn’t guarantee you the right to post on its site. Your posting privileges are just that: privileges.
If you run afoul of the rules repeatedly, expect to have your account suspended.
You Still Own the Rights to Your Content
When you submit content to The Huffington Post, you still own the rights to it, but you’re giving the company the right to use your content as it sees fit.
In other words, you can repost your content anywhere else without a problem. But if HuffPo wants to use your awesome content as clickbait to monetize the site, then that’s perfectly legal as well.
You shouldn’t mind if that happens, though. You’ll get more publicity.
You’re Subject to Prying Eyes
You’ll have to provide some personal information when you sign up to be a guest contributor on HuffPo. Unfortunately, the company might make some of that info available to third parties.
As of now, though, HuffPo says that your information will only be disclosed for legal reasons.
You Hold HuffPo Harmless
If you get into some legal trouble because of something you post, keep in mind that The Huffington Post will not be your co-defendant in court. By submitting your posts, you agree to hold the company harmless for any of your bad behavior.
Also: the content published on the site is governed by New York law. So, if you have a question about something, be sure to contact an attorney in that state before submitting your content.
Wrapping It Up
Although your guest posts on The Huffington Post won’t help you much in terms of SEO, you can certainly build a larger online following by contributing to the site. Just be sure to follow the rules and understand what’s expected of you.