Home-services lead generation
Own the search results page, not just one spot on it.
Radius Local Leads is Ignite Visibility's exclusive lead generation program for home services, combining trusted directories, pay-per-call, and performance paid media at the moment homeowners are ready to hire.
Built on the Radius network of home-service brands.
The problem
A great website wins you one position. The rest of the page decides who gets the call.
On a high-intent local search, homeowners see an AI answer, ads, a map pack, directories, and organic listings, and most of those positions belong to someone else.
Your website alone
Wins one or two spots
Strong SEO and PPC earn an organic listing and an ad. Competitors and directories take the rest.
With Radius
Shows up across the page
Verified directory placement, pay-per-call, and added paid coverage point more of the page to you.
Why Radius
One program. Three jobs at the moment of intent.
- Diversify your demand: Reach homeowners your current marketing misses, through verified directory listings, pay-per-call campaigns, and expanded search coverage.
- Dominate the search results: Appear more often on the searches that matter, with added paid positions and placement on trusted directories that AI search tools also cite.
- Win the moment of intent: When a homeowner is ready to hire, Radius routes qualified calls and leads to your team alone, not to competing contractors.
How it works
How Radius turns one search into multiple chances to win.
Radius surrounds a homeowner's search with more trusted ways to find your business, with qualification built in: listed companies are verified, and calls are screened before they reach you.
Search
A high-intent local search
Puts your brand across the page
Call or Click
Through the channel they trust
Qualification
Vetted companies, screened calls
Lead to You
Routed straight to your team
"You don't just rank. You own the moment of intent."
Program components
Three programs. One connected lead engine.
Every Radius engagement is built from three components that work together, each adding coverage your website alone can’t reach.
- Best Pick Reports and Five Star Rated placement
- 33 Mile Radius pay-per-call: exclusive calls routed to your team
- Keyword Connects: added paid search coverage
- Lead flow scaled to your team's capacity
- Best Pick Reports and Five Star Rated placement
- 33 Mile Radius pay-per-call: exclusive calls routed to your team
- Keyword Connects: added paid search coverage
- Lead flow scaled to your team's capacity
Capabilities
What Radius helps your business do.
Six ways Radius creates measurable lead flow for home-service teams.
Capture demand beyond your website
Reach homeowners who never visit your site, through directories, calls, and added search coverage.
Turn directory trust into brand trust
Verified placement positions you alongside the best companies in your market.
Answer urgent, ready-to-book demand
Inbound calls from homeowners with immediate needs, routed only to your team.
Displace competitors on high-intent searches
Added paid coverage pushes rival listings down or out of the auction.
Show up on sources AI search cites
Best Pick Reports placement puts you on a directory AI search tools cite when homeowners ask who to hire.
Match lead flow to your capacity
Scale volume up or down with your team's schedule and coverage area.
Who it's for
Built for the businesses homeowners hire.
Radius is designed exclusively for home-service companies whose customers are homeowners, from single-market contractors to multi-location and franchise brands.
01
HVAC, plumbing, electrical & restoration
Capture homeowners with immediate problems through pay-per-call, and fill schedule gaps by dialing lead flow up or down.
02
Roofing, remodeling & exterior projects
Win the research phase of high-consideration projects with verified directory placement homeowners trust for major decisions.
03
Multi-location & franchise brands
Extend search coverage across every market you serve, with program configuration by territory and coverage area.
How it's different
Radius is the demand engine inside Ignite’s omnichannel growth system.
Not a lead vendor. Part of a connected revenue system built across four pillars: Visibility, Credibility, Convertibility, and Profitability.
Visibility
Be found everywhere your customers are searching.
AI-Powered SEO
Radius Local Leads
Lives here
Advanced Paid Media
Credibility
Win the consideration with trust signals that convert.
Reputation Score
4.9★
AI Optimized Websites
Localized Videos
Convertibility
Turn visitors into revenue with high-conversion experiences.
Conversion Rate
14.5%
Agentic Lead Handling
Active
Email and SMS
Live
Profitability
Maximize revenue per customer with full-funnel attribution.
Revenue Score
87
ROAS
6.2x
RevIntel
+28%
See the network behind Radius.
Best Pick Reports
The verified home-service directory homeowners have trusted for major projects, in print and online.
Visit Best Pick Reports →Five Star Rated
Independently verified top-rated companies, qualified before they're listed.
Visit Five Star Rated →33 Mile Radius
Pay-per-call lead generation for home-service contractors, from roofing and HVAC to plumbing and water damage.
Visit 33 Mile Radius →Explore Ignite's PPC Services
Radius works alongside Ignite Visibility's full paid media offering. See how we build campaigns that optimize for revenue.
Explore services →Frequently Asked Questions
Learn more about Radius.
Radius Local Leads is Ignite Visibility’s exclusive lead generation program for home-service businesses. It combines verified directory placement on Best Pick Reports and Five Star Rated, 33 Mile Radius pay-per-call campaigns, and Keyword Connects performance paid media, so your brand appears in more places on high-intent local searches.
Leads generated through Radius go to your business alone; they are not sold to several competitors at once. Directory placement is qualification-gated rather than pay-to-play, and pay-per-call leads must meet defined criteria before you are charged for them.
For 33 Mile Radius pay-per-call, a qualified call comes from a homeowner and decision-maker, in your defined coverage area, who is actively looking for the service. You pay only for calls that meet those criteria. Directory placement works differently: there, the qualification applies to your business, which is independently verified before it is listed.
Yes. Both directories apply strict qualification standards, and companies are independently verified before they’re listed. That gate is why homeowners trust the listings.
Home services: HVAC, plumbing, electrical, roofing, remodeling, restoration, and related trades where the end customer is a homeowner. It fits single-market companies and multi-location or franchise brands.
No. It is built to be incremental. Radius adds coverage in positions your website and core campaigns can’t occupy, such as directories, pay-per-call, and added paid placements, so it captures demand you would otherwise miss rather than trading against leads you already generate.
When homeowners ask AI search tools who the best local companies are, the answers often cite trusted directories, including Best Pick Reports. Directory placement through Radius puts your brand on a source these tools already reference.
Timelines vary by component. Paid campaigns can launch quickly, while directory placement follows the qualification review. In a consultation, we’ll map the sequence for your market and coverage area.
Find out how much of the search results page your brand could own.
See What Qualified Homeowner Demand Looks Like in Your Market
Tell us your trades and service area. We'll map where Radius can add coverage and how qualified lead flow could work in your market.
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