This week: Guest posting is back in the news, AMP is surging, and wait until you find out how much video people are consuming on YouTube these days.
Here’s all the latest in digital marketing news.
YouTube Viewers Watching 1 Billion Hours of Video Every Day
According to YouTube, people are now watching a billion hours of video per day on the site.
That record was achieved last year, but YouTube is just disclosing the news right now.
“If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” said Cristos Goodrow, YouTube’s VP of engineering.
“A few years back, we made a big decision at YouTube,” he continued, “While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it.”
According to The Wall Street Journal, the number of hours spent watching YouTube videos has increased 10 times since 2012 thanks to a change in the site’s algorithm for video recommendations.
AMP Now Accounts for 7% of Traffic to U.S. Publishers
Accelerated Mobile Pages (AMP) continue to gain ground in the search results.
According to Adobe Analytics, AMPs account for 7% of traffic to the top publishers in the United States. That data is accurate as of December of last year.
The report also shows that the number of AMPs grew a whopping 405% between April 2016 and December 2016.
AMPs were indexed in organic search in November, so it’s likely that traffic share will increase significantly in 2017.
An AMP Bug Might Be Messing up Your Google Analytics
Speaking of AMP, a new report this week reveals that some AMP pages aren’t being tracked correctly in Google Analytics.
Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking in Google Analytics. Malte Ubi, Google’s technical lead for the AMP project, confirmed the problems and that they have no easy solution, in tweets today.
In summary, Oliveira found that:
- A unique visitor potentially can be reported as up to four different people, when accessing AMP pages.
- When a visitor navigates from an AMP page to a regular page in a site, that causes a new session to be generated, even though technically, it was the same session.
- Bounce rate will appear higher than normal when AMP pages are involved, because since new sessions are generated as described above, it appears as if visitors are leaving quickly when they are not.
- Pageviews per session will appear lower, when an AMP person moves from an AMP page to a regular page in a single session.
- Visitors who come to AMP page from search and then goes to another page will appear as if they are new visitors coming from referral traffic, rather than search.
DMOZ Is Closing Down
DMOZ is one of the oldest web directories online. Soon, though, the site will go offline.
On March 14, DMOZ will shutter its virtual doors once and for all.
In the past, SEOs used DMOZ to get some link juice passed to their site. More recently, though, that idea was viewed as an outdated strategy.
Google: Web Directories Generally Don’t Help With Rankings
Speaking of directories, this past week Google said that they generally don’t help with rankings.
@rushikeshjoshi generally no.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) February 25, 2017
Someone on Twitter asked John Mueller about “Directory Submission.”
Mueller’s answer was short: “Generally no.”
Google: Panda Takes Into Account Site Quality and Architecture
This past week, during a Google hangout, John Mueller said that Google’s Panda algorithm takes into account site quality and architecture.
Somebody asked: “Does Panda take site architecture into account when doing Panda score or would fixing those categories make no difference at all?”
Here’s how he replied:
So that is something where if we find issues across the site where we think this is essentially affects the quality of the website overall, then that is something that might be taken into account there.
So if you are saying that your category pages are really bad and that is something you really can improve then that is something I’d work on, I’d work to improve.
Google: Don’t Guest Post for Backlinks
This past week, Google once again reinforced its 2014 declaration the guest blogging for links is dead.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) February 24, 2017
Someone on Twitter asked John Mueller if there were any safe guest post platforms to use.
Here’s how Mueller responded: “Safe? I wouldn’t guest-post for links. Use your own site to spread the word!”
Google: Linking to High-Authority Sites Doesn’t Help With SEO
Some SEOs are under the impression that they can improve rank by linking out to high authority sites. According to Google, that’s not the case.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) February 24, 2017
This past week on Twitter, someone asked John Mueller the following question: “Does linking to high authority websites helps SEO?”
Mueller’s answer was short and to the point: “No.”