This week: Pinterest has a new toy, Facebook is opening up search results ads to more marketers, and wait until you hear about the keywords that will get you the most views on YouTube.
Here’s what happened this week in digital marketing.
Facebook Removing Thousands of Interest Targets for Ads
This past week, Facebook announced that it’s removing thousands of unpopular and outdated interest targets.
Which ones? Items like old movie names, outdated band names, and cultural references from years past.
In other words, you probably won’t miss the eliminated targets.
If you are using some of them, though, all is not lost. Facebook is allowing you to run them for a few months. After that, they’ll get removed from your ad sets.
Then you’ll have to look for alternative targeting methods.
Facebook Business Manager Is Getting a UI Overhaul
Facebook is phasing in a new look for Business Manager.
If you’re unfamiliar with Business Manager, it’s often used by agencies to manage multiple Facebook pages and accounts.
The new UI will include a navigation menu on the left-hand side of the screen that makes it easy to access important sections of the app.
At the top of that menu, you’ll see a “Create Ad” link. That makes it easy to get the ball rolling on Facebook advertising.
You can also use the updated Business Manager to assign permissions in bulk.
The new version of the tool started rolling out this month.
Pinterest Rolls out New Mobile Ad Tool
Pinterest is releasing a new mobile ad tool. It allows you to manage campaigns on a mobile platform.
The tool allows you to select a Pin from your business profile. Then, you create a campaign for it.
You can even select advanced targeting options and specify a daily budget from within the app.
Finally, the tool allows you to specify billing info without forcing you to access the desktop version of the app.
Pinterest Adds Two New Product Showcase Tools
Pinterest is becoming more of an online shopping mall every day.
Most recently, the social media app added a couple of product showcase tools geared towards shoppers.
The first is a “Picked for You” feature. It shows users a collection of product Pins that are relevant to their interests.
It’s like Amazon’s recommendations based on past actions.
Additionally, Pinterest is adding an improved shopping section. It will include brand catalogs also based on user interests.
As of now, the new shopping section is available only to select businesses.
Instagram Is Purging Meme Accounts
If you’re using your Instagram account to post memes and little else, you might get the axe.
Just this past week, Instagram deleted several accounts with a combined following of millions of people.
The bans are permanent. Users who saw their accounts trashed have no hope of getting them back again.
According to a statement by Facebook, the accounts were banned because of multiple policy violations.
Google: Keep URLs Under 1,000 Characters
Hopefully, you don’t need this advice.
According to Google’s John Mueller, you should limit your URLs to under 1,000 characters.
During a Google Webmaster Central hangout this past week, Mueller fielded a question about URL structures. He responded by saying it’s important that webmasters create a URL that Google can crawl.
Then, he said this: “The only thing I would watch out for is it should be, I think, less than a thousand characters – which you probably have to work pretty hard to make URLs that long.”
Study Highlights Keywords That Get the Most Views on YouTube
Looking to get some more views on your YouTube videos? If so, then pay attention to a new study from the Pew Research Center.
According to the research, these are the most popular keywords on YouTube:
So hopefully you can work some of those words into your titles and descriptions.
Pew also found that about 70% of videos in the study cross-linked to other social platforms:
- Twitter (58% of all videos)
- Facebook (51%)
- Instagram (50%)
- Snapchat (9%)
Conclusion: it looks like you can also increase viewership by linking to social media sites from within YouTube.
Facebook Is Letting More Advertisers Run Ads in Search Results
Facebook is opening the door a little more to advertisers who want to run ads in search.
The company rolled out search ads late last year. Back then, though, they were only available to a select few businesses.
Now, they’re available to more businesses.
In fact, you might already see “Search” as a placement option when launching a Facebook ad campaign. If not, look for it in the near future.
As the name implies, Facebook search ads allow you to place ads in search results when users search for terms.
Google Puts “Request a Quote” Button to Business Listings in Search Results
Google is making it easier for some businesses to engage with potential customers online.
The search giant is now displaying a “Request a Quote” button in business listings that appear in search results.
If you’d like the button added to your business listing, you’ll have to opt in. You can do that by activating the Google My Business messaging feature.
People who see the button can request a quote without even visiting the business website.
Google: YMYL Sites Really Need an Expert to Write Content
If you’re running a site with “Your Money Your Life” (YMYL) content, you really should outsource that writing to one or more qualified professionals.
YMYL sites contain info that can affect people’s finances or health. So Google takes extra care when ranking web pages with that type of content.
During a Google Webmaster Central hangout this past week, somebody asked Google’s John Mueller about YMYL sites.
Here’s what he said: “It’s something where if you’re already saying they know a lot about this but they’re not experts then that is already kind of a shaky foundation right. So that’s something where maybe it makes sense for them to work with experts and to put together some real expert content…”
Google Replacing Android ‘Voice Search’ With Assistant
The Android “Voice Search” feature is being replaced with Google Assistant.
In the past, you accessed “Voice Search” with the Google app or via the search bar. Then, you stated your search phrase to get your results.
Going forward, there’s a new tool in town. You’ll need to click the Assistant icon if you want to do a voice search.
You’ll see the results in a slide-up panel.