A Los Angeles native who happily ditched the smog for the San Diego surf when she packed up for UCSD. As a Senior Paid Media Manager at Ignite Visibility, To-Van specializes in Pay Per Click advertising in Search, Social, and Amazon.
In college, To-Van planned festivals and concerts for the student body and general public through her affiliation with Student Council and KSDT, the campus radio station. Her memories of Hayley Kiyoko asking for 6 cartons of orange juice, but not drink any of them, and the time Del the Funky Homosapien asked for several packages of sliced deli meats (that he also didn’t eat) haunt her (in a loving, nostalgic way) to this day. As fun as concerts and events were, she graduated with a B.A. in Communication and Business Marketing in three years to move onto digital advertising. All the moving pieces and interactions with new people, industries, and ideas keep the process interesting, even as time goes on.
She’s experienced with lead generation and direct response in a variety of industries (including skincare, healthcare, e-commerce, cosmetics, health & fitness, technological services, fashion accessories, and mobile apps). When she’s not thinking about her clients, To-Van enjoys long-form podcasts, mini-documentaries, playing with her cat, and making messes in the kitchen.