Mimi Lopour is a Digital Strategist at Ignite Visibility who works on some of Ignite’s largest and most prestigious clients. She brings close to 15 years of experience on both client and agency side, including SEO, content creation, analytics, sales and brand marketing. Before joining Ignite, Mimi was an Associate Director of SEO at a leading agency, driving strategy for some of the nation’s top CPG brands. In 2019, her strategy drove a 48% YoY growth in organic search traffic and an additional 6.6M visits. She also brings a wealth of knowledge in the outdoor and action sports industry, having led SEO and digital marketing efforts for Snowboarder Magazine and Park City Mountain Resort.
In addition to traditional SEO, Mimi excels in using search data as a lens into consumer intent. Finding data-driven insights to quantify audience interest, competitive landscape and brand preference at scale. Mimi uses this data across channels for voice search, content strategy, audience targeting, product innovation and SEO.