Khalil Kanbar: Khalil is a Director of Digital Strategy at Ignite Visibility. His journey into SEO began while studying Computer Science at the University of California, San Diego, where he developed websites on the side. He found his passion for marketing while working in his dorm and decided to leave UCSD to pursue digital marketing at the University of San Diego, where he received his BA in Business Administration and Marketing. After nearly a decade in digital marketing, Khalil has honed his skills in many different aspects of digital marketing, including paid search, email marketing, and digital PR, while also working on many enterprise clients. His biggest passions are SEO, due to the competitive nature of winning ranks organically, and the constant change this industry brings on a day-to-day basis.