Keith Lovgren: Keith has been in the field of conversion rate optimization for more than a dozen years and has assisted a wide variety of clients across many verticals. In his previous role in digital marketing, he worked as a paid media analyst and early adopter of Google Adwords.
In his current role as Director of Conversion Rate Optimization, Keith assists companies with message alignment, page layout, and user experience to improve efficiency across all digital channels.
Understanding how website visitors react to different on-page experiences is a continual fascination for him. Using a variety of tools and processes, he implements split test style experiments to improve metrics that allow companies to make decisions based on data and enable them to outperform their competitors. A New Jersey native, Keith initially came to San Diego as a U.S. Marine and stayed after he was honorably discharged.