James is an Analytics Specialist at Ignite Visibility where he implements and troubleshoots tracking setups to make sure clients are receiving the highest quality marketing data. James has a B.A. in Digital Media from the University of Central FL and has been involved in digital marketing in one way or another for over a decade. Starting off as a link builder, he eventually became an SEO focused web designer/developer as well as briefly doing SEO and PPC. Over time he came to realize his strengths lie on the data side of things, eventually gravitating towards analytics. He loves fixing things and being able to give people the accuracy and clarity of information they need to make the best decisions they can. When he’s not working, he’s usually trying to placate his insatiable curiosity with a multitude of hobbies including psychology, learning in general, music composition, martial arts (Japanese Jujutsu), digital painting, writing, meditation, and qigong.