GENERATIVE ENGINE OPTMIZATION (GEO) SERVICES

Generative Engine Optimization combines traditional SEO strategies with additional strategies aimed at increasing visibility in ai-generated search engine recommendations.

At Ignite Visibility, we embrace change and the latest industry trends, including Google AI updates like the search generative experience. In doing so, we work to create strategies and deliverables to help our clients get and stay ahead of competitors. Our GEO Services stand out by being thorough, and unique to the needs and landscape of each business. 

Like any other digital marketing strategy, every generative engine optimization strategy will have unique elements based on each company’s needs. As such, Ignite Visibility develops fully customized solutions that work for every client.

AI-driven results will impact every business. Because of this, every industry will benefit from the help of our dependable generative engine optimization agency and a fully tailored generative engine optimization strategy based on specific industry needs and other requirements.

Yes. SGE, or Search Generative Experience, was a Google Search Labs experiment that has now been replaced by Google's AI Overviews. SGE was only available to those who opted into it through Search Labs, while AI Overviews are available for all Google users. Our Generative Engine Optimization services do include optimization for AI Overviews.

Put simply, GEO is a blend of SEO and AI. 

While the focus of search engine optimization is to appear in traditional search engine results on Google, Bing, and other widely used platforms, GEO is a more recent approach that entails appearing in AI-generated results.

SEO tactics could include keyword research and targeting, developing large volumes of helpful content that’s highly relevant, and building backlinks, along with incorporating various technical SEO elements. Meanwhile, GEO focuses on new developments like Google’s AI Overviews, which generate optimized content based on existing sources, with the goal of providing the most relevant information to target audiences. 

Although SEO involves developing high-quality content that resonates with users, GEO places an even bigger emphasis on developing valuable user-centric content over more technical optimization practices.

Yes. AI search engines and users alike will also want to see a mix of content types on web pages. To help break up your content and supplement text, include media like videos, images, infographics, and more. AI can include this media in search results, while users may find your content more engaging when it’s not simply a wall of text.

When developing content for GEO, ensure that it’s user-centric, but don’t simply optimize it for search engines or AI. Generative search platforms like AI Overview and Perplexity want to give users the data they really want, so focus on giving users the right information with truly valuable content that’s as concise as it is informative. 

Yes. These elements can really help your content connect with AI searches, seeing as AI wants to ensure the information it sources has plenty of support behind it. AI won’t be as likely to pull up a summary featuring unverified information, but it will incorporate high-quality content that has ample citations, quotations, and statistics to back it up. 

Whenever it makes sense to do so, include these components in your content to show both users and AI that your content includes concrete facts or opinions from reputable sources, including industry experts.

Yes. We will expand your current keyword strategy by looking online for relevant topics to develop content around, ideally topics that will involve more complex queries that appeal to Google AI Overview and other generative engines. 

Based on the topics and keywords we find, we will create high-quality content or optimize existing content with these elements without stuffing keywords into the content, as this practice will only hurt your SEO and GEO.