LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
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HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, I’ll explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for better website performance. What…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
Bulk to Behaviorally-Triggered Emails: Why Triggered Emails Are Critical
Are you sending out the same email to every one of your customers? Turns out that might not be the best idea. Let’s talk about triggered emails and how tailoring your content to your audience could be the difference between clicking open and clicking trash. In this guide, Joel Staniszewski, an Email Marketing Manager, will…
Voice Search SEO: 7 Strategies to Boost Your Rankings
Did you know that 50% of Americans use voice search every day? With digital assistants and smart speakers, those looking for products, services, and solutions need only ask a question. That’s why voice search optimization should be part of your SEO strategy. In this blog, our Senior Digital Marketing Strategist, Monique De Leon will walk…
9 Fitness Marketing Strategies For Founders – Grow Your Clients
It’s not a secret that the past few years have seen a serious upswing in the fitness industry. Whether you run a CrossFit gym, teach HIIT classes, or own a yoga studio, one thing is clear: it’s a competitive space. So what’s the best way to stand out? With unique fitness marketing strategies. Let’s dive…
62% of People Now Use ChatGPT or Google Gemini To Find A Product or Service, Why This Will Change Marketing
In the ever-evolving landscape of digital marketing, the emergence of new technologies and platforms impacts how companies strategize their online presence and customer engagement. This is about to happen again right now. Additional Reading On The Topic: A Perspective on Google Perspectives. How It Is Changing SEO Traditional Search Engine Traffic Is On The Decline…
Guide to Google Local Services Ads – Capitalize on Traffic and Get More Leads
What You’ll Learn: Introducing Google Local Services Ads Google LSA vs. Google Ads How Does Google Rank Local Services Ads? Google LSA for Google Home Google Local Services Ads Guide: How to Set Up LSA Build an Ad Strategy with Google LSA Google Local Services Ads: FAQs Google Local Services ads launched back in 2015,…
How to Get More Impressions and Views on YouTube (Boost Traffic in 2024)
Almost 5 billion videos are watched on YouTube every day. So, how do you drive that traffic to your website? By increasing your YouTube impressions and views. How are impressions and views different? Which one is more important for your business? Let’s dive in. What You’ll Learn: YouTube Impressions vs YouTube Views Strategies to Create…
A World With No Third Party Cookies: How to Transition
We’re not talking about your grandma’s chocolate chip cookie recipe going missing. Google Chrome has been taking steps to improve user privacy and eliminate third-party cookies. While this is great news from a data privacy protection standard, it’s changing some of the digital marketing strategies most of us are used to. However, living in a…