What We’ll Cover: What is ROPO? Why is it Important? What Businesses Should Invest in ROPO? How to Calculate ROPO Marketing Strategies to Boost Conversions With ROPO ROPO FAQs ROPO: What Is It? ROPO, or “research online purchase offline,” is a game-changer in today’s retail environment, and here’s why it matters. Picture this—99% of consumers…
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Meta Advertising: Create Your Own Effective Campaigns
What is Meta Advertising? Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98…
Why You Need Short-Form Video For Your Marketing Strategy
What You’ll Learn: What Short-Form Video Is The Different Short-Form Video Platforms That Exist Why is Short-Form Video So Popular? Why ALL Businesses Need Short-Form Video Strategy Short-Form Video Advertising How Do I Get Started with Short-Form Video? What is Short-Form Video? The specific definition of “short-form video” really depends on where you look. Most…
How to Do Keyword Research for SEO
What We’ll Cover: What Keyword Research Is Looking at Search Intent – Keyword Research for SEO How to Find the Best Keywords for SEO What to Do Once You’ve Found Your Keywords SEO Keyword Metrics to Consider FAQs: Keyword Research for SEO What is Keyword Research? SEO keyword research is an important part of digital…
How to Improve Your Local SEO Strategy: Best Practices for 2024
What We’ll Cover: What is Local SEO & Why is it Important? Ranking Factors Who Needs Local SEO? How to Get Started and Optimize Your Listings What is Google’s Maps Pack? Optimize Your Local Google Listings What is Local SEO & Why Is It Important? These days, 46% of Google searches come from users searching…
Healthcare
FULL-SERVICE HEALTHCARE DIGITAL MARKETING AGENCY Awarded #1 In The USA By Clutch.co. Ignite Visibility is a full-service healthcare digital marketing agency with extensive experience. We partner with cosmetic and plastic surgery offices, med spas, urgent care centers, and concierge providers’ offices to help them get in front of new patients and clients while growing their…
Keyword Cannibalization: How to Fix It and Prevent It
What You’ll Learn Defining Keyword Cannibalization How to Tell If You’re Cannibalizing Your Keywords Strategies to Identify Keyword Cannibalization Simple Fixes if You’re Cannibalizing Your Keywords 3 Tips to Prevent Keyword Cannibalization FAQs What Is Keyword Cannibalization? First off, you might wonder, “What is keyword cannibalization, exactly?” To define this term, it occurs when more…
What is Referral Traffic? How to Measure It in GA4
What You’ll Learn What is a Referral in Google Analytics 4? How Do I Find Referral Traffic For My Website? What To Look For In Referral Traffic Reports Why I’m Not Seeing Referral Traffic What Is a Referral in Google Analytics 4? A referral in Google Analytics 4 is the attributed traffic source when a…
What is Canonicalization? Using Canonical Tags to Improve SEO
What You’ll Learn What is Canonicalization? Reviewing Canonicalization Signals Do I Have Duplicate Content On My Site? Where? How to Implement Canonicalization Properly Common Mistakes with Canonicalization FAQs on Canonicalization What is Canonicalization? Canonicalization is an optimization technique used to prevent search engines from treating identical or very similar web pages as separate entities. This…
STEP 1 Audit Existing Program
STEP 1 Audit Existing Program The first step for our team is to fully analyze and audit your existing healthcare digital marketing program and strategy. From there, we will make recommendations based on our clear understanding of your past, goals, and vision for the future.