As Internet Marketers, it’s extremely important to stay connected with news and changes in the industry. For those just getting started, keeping track of all these changes can be tough. With so many different news sites and information on the Web, it can also be difficult to know which sources are the most trustworthy and have the best information. Here are a few tips and websites to browse to keep you in the know.
1. SEO News Sites
Reading SEO news sites at the beginning of your work day will help you and your business stay relevant.
- For general news and information on both SEO and Internet Marketing, check out Search Engine Land.
- For SEO and marketing information plus updates on detailed Google changes, visit Search Engine Roundtable.
- For Google updates from Matt Cutts, check out the Google Webmaster Help YouTube channel.
- Another tip is to clear some time on a Friday afternoon to watch Moz’s Whiteboard Friday. To watch today’s video, visit the Moz Blog or view it below.
An additional source that is near and dear to our hearts is, of course, Ignite University! We write daily blogs to keep you in the know about everything related to Internet Marketing, including social media, Google updates, reputation management, SEO and more.
One of the most important tips for SEO is delivering consistent, quality content. Part of this content generation comes from an active, focused blog. You may already be an expert at generating content for your brand, but do you know what type of content to post most often? Do you know what days you should post certain pieces? While there’s tons of information out there about this topic, the following infographics break down blogging and content marketing in interesting ways.
- This recent Infographic from LinkedIn breaks down blogging in an awesome way. Read about creating a well-balanced blog here.
- To read about how content marketing affects search rankings, check out this article from Quick Sprout.
- To find out how to create magnetic content, read this infographic.
Speaking of infographics, do you know exactly how to construct one? According to Mashable, the major parts of an infographic are the visual quality, the content (which can include text, statistics, time frames and references) and the knowledge presented!
- To view examples of awesome infographics, check out the sources above or Mashable’s infographic guide.
4. Social Media
Social media information is everywhere, from the sources above to advice directly from professionals on their Twitter accounts. However, many articles focus on the three most important platforms: Facebook, Twitter and (arguably) Google+. But what about LinkedIn or YouTube? While some may not see the value in putting a great deal of effort and optimization into these platforms, they are still just as important. If you need some help in using both LinkedIn and YouTube for business, I recommend the following:
- For marketing solutions for small businesses, you can use a variety of tools from the LinkedIn Business site.
- For tips on using YouTube for small businesses, Mashable also has a great guide.