This week: Quora opens its native ad platform, featured snippets are stealing traffic from organic results, and nofollow links won’t hurt your crawl budget.
Here’s what happened this week in digital marketing.
Study Shows That Featured Snippets Steal Traffic From Top Organic Result
A new study released this week shows that featured snippets take search traffic from the first organic result.
According to Ahrefs, the top organic result gets a 26% click-through rate (CTR) when no featured snippet is present. It only gets a 19.6% CTR when a featured snippet is also shown to users.
The featured snippet itself gets an 8.6% CTR.
The study analyzed 112 million keywords and 2 million featured snippets.
Poll: SEOs Say They Were Hit by the Fred Update
SEO Roundtable conducted a poll asking its readers if their sites were impacted by the recent Fred update. Almost half said that they noticed a difference.
With more than 800 responses, 46% of those surveyed said that Fred had affected their sites. Of the remaining responses, 37% said their sites weren’t affected and 16% said they weren’t sure.
Without the “not sure” responses, the split is 55/45 in favor of those who say their sites were affected.
Google: Nofollow Doesn’t Hit Your Crawl Budget
If you’re worried that nofollow links might affect your crawl budget, worry no more.
This past week on Twitter, Google’s John Mueller made it clear nofollow links don’t take a chunk out of the crawl budget.
Someone on Twitter mentioned that people told him “nofollow links end up burning crawl budget.”
Here’s how Mueller replied: “If they say ‘nofollow burns crawl budget’ they don’t know what they’re talking about. Ignore them :)”
Quora’s Native Ad Solution Is Now Available to Everybody
Looking for a new ad platform that you can use to boost your brand? Check out Quora’s native ad solution.
The program is similar to other ad networks. You create an account, create an ad, define your audience, and finally set your budget.
Once that’s done and you launch your campaign, you’ll be charged every time somebody clicks on your ad.
Quora uses a bid system, so you can take a chance with a low bid if you think there aren’t too many competitors in your space. Alternatively, you can bid high to give your ad more impressions.
The catch with using Quora’s system is that you have to structure your ad in the form of a question. For example, if you’re running a law firm, your ad might start with the question: “How do I find a great family law attorney?”
You would, of course, also answer the question and include a link to your site in the answer.