STEP 3 Journalist Response Requisition Media opportunities can be one of the most valuable tools in digital PR. However, monitoring them can be time-consuming! Our team will work hard to monitor upcoming media opportunities and nurture relationships with journalists who write in specific industry verticals that apply to your brand. As we look for opportunities…
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Story Pitching
STEP 2 Story Pitching Our digital PR services team will work hand-in-hand with content writers and digital strategists to develop stories and content pieces that represent your company in the best way possible and can be pitched to your industry media outlets.
Everything You Need to Know About Instagram Subscriptions (Are They Worth It?)
Nearly two years after the launch of Instagram Subscriptions, how are they working out, and are they worth it? The desire to monetize content isn’t something new, and this program from Instagram is a way for content creators to earn revenue. Let’s review how it works, if it’s worthwhile, and more insights on this social…
Google EEAT: Guidelines and Strategies
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. Let’s define what is EEAT, unravel its significance and discover how to craft content that’s SEO-proof with a touch of EEAT magic. Ready to…
16 Essential Monthly SEO Tasks to Add to Your Digital Marketing Strategy
SEO is hard work. It takes a consistent effort to pay off. Some SEO tasks are better suited for your monthly-to-do list because consistent application is the best way to reap the benefits. Include these 16 monthly SEO tasks in your digital marketing plan, and you’ll be much more likely to see your SEO strategy…
How to Use Instagram for Business: 13 Ways to Advertise on Instagram
Did you know Instagram users spend 33.1 minutes on the site every day? They use the site for inspiration, product discovery, and make purchases. So, how do you use Instagram for business? What We’ll Cover: Why You Need to Advertise on Instagram Benefits of Promoting a Business on Instagram How to Use Instagram for Business:…
What Is YMYL Content? How to Optimize Your Content to Meet Google’s Guidelines
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over what you need to know about YMYL pages and how to rank for them. What We’ll Cover: What is YMYL? How Does Google Rank YMYL…
How to Build Effective Geo Pages for Your Franchise (7 Elements & Examples)
When it comes to local SEO, multiple-location businesses have to do things a bit differently. That’s where geo pages, also known as franchise landing pages, come in. What You’ll Learn: What is a Geo Page? Benefits of Creating a Geo Page 7 Elements to Include In Effective Geo Pages for Your Franchise When Are the…
Landing Results: High Converting Landing Page (Best Practices)
Creating a landing page is easy. Creating a high converting landing page that persuades a one-time visitor to become a lifetime customer, on the other hand, takes some serious work. So, if you’re ready to craft the best-converting landing pages your industry has to offer, keep reading! What You’ll Learn Step 1: Understanding Your Audience…
What is a Subject Matter Expert? How to Leverage Credibility and Create Value
Stuck in a content creation rut? You’re far from alone. With so much information available online, making your brand stand out can be tough. But don’t worry, we’ve got a powerful tool for you: collaboration with subject matter experts (SMEs). What You’ll Learn: What a Subject Matter Expert Is Why All Your Content Marketing Needs…