Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, our Director of Paid Media Eric Bodziony, will explain what you need to know about responsive search ads and how you can take advantage of them. What…
Search Results for: r
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
Celebrating Women’s Day: 10 Tips from Outstanding Female Marketing Leaders
International Women’s Day is more than an opportunity to celebrate the accomplishments of our female leaders and innovators. It’s a key moment to inspire and empower future generations of women, fostering a spirit of perseverance and encouraging them to boldly pursue their dreams and ambitions. In honor of International Women’s Day, I interviewed some of…
How to Do an SEO Competitor Analysis: The Definitive Guide
Are you constantly seeing your competitor’s blogs rank above yours? If so, you’re missing out on driving quality traffic to your site. In this blog, our SEO Strategist, Tanisha Mitchell, walks you through eight steps to complete an effective SEO competitor analysis. What You’ll Learn: Step 1: Determine Your Top Terms Step 2: Find Out…
LinkedIn SEO: 10 Steps to Optimizing Your LinkedIn Profile
LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, I’ll explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for better website performance. What…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
Bulk to Behaviorally-Triggered Emails: Why Triggered Emails Are Critical
Are you sending out the same email to every one of your customers? Turns out that might not be the best idea. Let’s talk about triggered emails and how tailoring your content to your audience could be the difference between clicking open and clicking trash. In this guide, Joel Staniszewski, an Email Marketing Manager, will…
Voice Search SEO: 7 Strategies to Boost Your Rankings
Did you know that 50% of Americans use voice search every day? With digital assistants and smart speakers, those looking for products, services, and solutions need only ask a question. That’s why voice search optimization should be part of your SEO strategy. In this blog, our Senior Digital Marketing Strategist, Monique De Leon will walk…
9 Fitness Marketing Strategies For Founders – Grow Your Clients
It’s not a secret that the past few years have seen a serious upswing in the fitness industry. Whether you run a CrossFit gym, teach HIIT classes, or own a yoga studio, one thing is clear: it’s a competitive space. So what’s the best way to stand out? With unique fitness marketing strategies. Let’s dive…