LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
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HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, I’ll explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for better website performance. What…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
Bulk to Behaviorally-Triggered Emails: Why Triggered Emails Are Critical
Are you sending out the same email to every one of your customers? Turns out that might not be the best idea. Let’s talk about triggered emails and how tailoring your content to your audience could be the difference between clicking open and clicking trash. In this guide, Joel Staniszewski, an Email Marketing Manager, will…
9 Fitness Marketing Strategies For Founders – Grow Your Clients
It’s not a secret that the past few years have seen a serious upswing in the fitness industry. Whether you run a CrossFit gym, teach HIIT classes, or own a yoga studio, one thing is clear: it’s a competitive space. So what’s the best way to stand out? With unique fitness marketing strategies. Let’s dive…
62% of People Now Use ChatGPT or Google Gemini To Find A Product or Service, Why This Will Change Marketing
In the ever-evolving landscape of digital marketing, the emergence of new technologies and platforms impacts how companies strategize their online presence and customer engagement. This is about to happen again right now. Additional Reading On The Topic: A Perspective on Google Perspectives. How It Is Changing SEO Traditional Search Engine Traffic Is On The Decline…
Guide to Google Local Services Ads – Capitalize on Traffic and Get More Leads
What You’ll Learn: Introducing Google Local Services Ads Google LSA vs. Google Ads How Does Google Rank Local Services Ads? Google LSA for Google Home Google Local Services Ads Guide: How to Set Up LSA Build an Ad Strategy with Google LSA Google Local Services Ads: FAQs Google Local Services ads launched back in 2015,…
A World With No Third Party Cookies: How to Transition
We’re not talking about your grandma’s chocolate chip cookie recipe going missing. Google Chrome has been taking steps to improve user privacy and eliminate third-party cookies. While this is great news from a data privacy protection standard, it’s changing some of the digital marketing strategies most of us are used to. However, living in a…
The Manifest Names Ignite Visibility Among the Most Reviewed B2B Leaders of 2024
Ignite Visibility, a prominent full-service digital marketing agency, is the winner of The Manifest’s Most Reviewed B2B Leaders in San Diego for 2024. The Manifest Every year, The Manifest, a Washington DC-based business news source, commemorates outstanding service providers who have built exceptional relationships with their clients. The winners are determined by the volume of…
Google Discover: What It Is and How To Optimize For It [8 Steps]
Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…