Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
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Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad…
What Is Google Gemini? How to Leverage Google’s Latest AI For Your Business
Google is never one to be behind the trends, so, when other AI tools started hitting the market, Google’s Gemini AI solution wasn’t far behind. This new tool claims to power various solutions, including Google Search and Google Ads, so digital marketers should take notice of it. So, what is Google Gemini? How does it…
The Ultimate Guide to Enterprise SEO: Best Practices, Examples & More
Search engine optimization (SEO) is crucial for any business looking to establish a strong online presence and drive organic traffic to their website. For large organizations, the stakes are even higher. In this guide, Senior SEO Strategist Eric Solomon will explore the world of enterprise SEO management, its unique challenges, best practices, and how it…
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
How to Build Your Website’s Brand Authority for SEO in 7 Different Ways
Moz has recently introduced a new metric, Brand Authority, in its Moz Pro SEO tool kit along with the Moz API. While you may be familiar with domain authority and its importance in SEO, the Brand Authority metric is notably different and is worth optimizing separately. In this blog, I’ll tell you all about this…
How to Use Google Responsive Search Ads to Boost Your Conversions
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, our Director of Paid Media Eric Bodziony, will explain what you need to know about responsive search ads and how you can take advantage of them. What…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
Celebrating Women’s Day: 10 Tips from Outstanding Female Marketing Leaders
International Women’s Day is more than an opportunity to celebrate the accomplishments of our female leaders and innovators. It’s a key moment to inspire and empower future generations of women, fostering a spirit of perseverance and encouraging them to boldly pursue their dreams and ambitions. In honor of International Women’s Day, I interviewed some of…
How to Do an SEO Competitor Analysis: The Definitive Guide
Are you constantly seeing your competitor’s blogs rank above yours? If so, you’re missing out on driving quality traffic to your site. In this blog, our SEO Strategist, Tanisha Mitchell, walks you through eight steps to complete an effective SEO competitor analysis. What You’ll Learn: Step 1: Determine Your Top Terms Step 2: Find Out…