Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
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How Can Changing and Migrating Website URLs Impact Your SEO?
Can changing a website URL impact SEO performance? In short: Yes it can. Every indexed URL on your website carries some weight and every time you change a URL you either lose or dilute that value, depending on how well you prepare Google for the change. If you absolutely must change a URL, set up a…
How to Use Google Trends in Your SEO Strategy for 2024
Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…
What is Schema Markup? Your Complete Guide to Using Schema Markup
Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad…
What are the SEO Impacts of a Subdomain vs Subdirectory?
Deciding where to host your company blog is a big deal. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Director of SEO, Jason Carleton, will help you find out which one is the best choice for you! What You’ll Learn: What’s the…
New York City PPC
New York PPC Company Our award-winning digital marketing agency, Ignite Visibility, services the entire nation, including New York. Learn how our PPC services can help you generate more qualified leads. Request a Proposal IGNITE VISIBILITY HAS BEEN NAMED THE NUMBER 1 PPC COMPANY IN THE NATION BY CLUTCH.CO. THE LEADER IN DIGITAL MARKETING Picking the…
What Is Google Gemini? How to Leverage Google’s Latest AI For Your Business
Google is never one to be behind the trends, so, when other AI tools started hitting the market, Google’s Gemini AI solution wasn’t far behind. This new tool claims to power various solutions, including Google Search and Google Ads, so digital marketers should take notice of it. So, what is Google Gemini? How does it…
The Ultimate Guide to Enterprise SEO: Best Practices, Examples & More
Search engine optimization (SEO) is crucial for any business looking to establish a strong online presence and drive organic traffic to their website. For large organizations, the stakes are even higher. In this guide, Senior SEO Strategist Eric Solomon will explore the world of enterprise SEO management, its unique challenges, best practices, and how it…
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…