Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …
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What is a Good Click Through Rate? (How to Measure & Raise It)
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this article, I’m breaking down what is a good CTR, CTRs by channel, and giving you tips on how to improve your own social media click-through rates. What…
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Ignite Visibility Awards & Recognition
Awards include #1 SEO Company, #1 Social Media Marketing company, #1 PPC Company, #1 Digital Marketing Agency, Best B2B Search Engine Marketing Campaign, Best Local Marketing Initiative, Best Places to Work, Leader in Clutch 1,000, A+ Rating Better Business Bureau
How to Spot a Fake Facebook Account a Mile Away
From its inception, Facebook has had a major issue with fake accounts. Today, these accounts are just as prevalent as they’ve ever been. You can often find them replying to people’s comments on public posts, for example, with many of them asking them to accept their friend requests or click on suspicious links. Some accounts…
SEO Reporting The Right Way: SEO Reports Your Team Needs
Improving your company or your clients’ SEO takes a lot of time, energy, and effort. Prove that your work is worth it with well-detailed and easy-to-understand SEO reporting. Let’s get into what an SEO report is, why it’s important, what it should cover, and how to create one worth reading. What We’ll Cover: What is…
How to Split Test YouTube Thumbnails – YouTube’s Latest Feature
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. Here we’ll go into the need for effective YouTube thumbnails and how you can split test…
STEP 1 Define a Measurement Model
STEP 1 Define a Measurement Model The first step of our national to local digital marketing strategy involves define the specific measurement model. Ignite Visibility digital marketing experts will establish a framework for accountability and transparency while figuring out how to measure the success of your campaigns. We then select specific key performance indicators (KPIs)…
How Can Changing URLs Impact and Affect Your SEO?
Does changing a URL affect the SEO performance of a website? The short answer is yes. In fact, for years, digital marketing experts have cautioned businesses against changing their site URLs for the sake of boosting their SEO rankings. When doing so incorrectly, changing your URL will undo all your SEO work, triggering your website…
National to Local Digital Marketing Strategy & Services
Bring A National Digital Marketing Strategy To All Your Locations Keep All Your Locations Growing With Proven Digital Marketing Services Ignite Visibility is an award-winning digital marketing agency with extensive experience building national brand recognition and driving local sales for businesses. Our data-driven strategies have brought remarkable results to national to local businesses across a…