Mobile First, a New Mindset in Internet Marketing

You can basically have 3 different websites now, a mobile site, a tablet site and a PC site. Each of the screens on these devices are different sizes, thus, they demand various sizes of online content delivery. But with mobile search predicted to surpass PC search in the US by the end of 2013, many people are starting to think of mobile first.

I personally did not come up with the phase “mobile first.” I heard it initially from Mikel Bruce, the owner over at Tiny Frog. But I have to say, it really stuck with me. So what does mobile first really mean? Well, it is a shift in thinking. We no longer has the main website as our primary concern, instead, mobile is our dominant focus. It is our concern for traffic, conversions and overall representing every aspect of our business online. Right now we are in a transition phase between when the PC was king and when mobile sites will become king. The best companies will start adopting this mobile first mentality sooner than the others.

So how can you get on this train? First, make sure you have a mobile website. Google will be decreasing mobile rankings in the next couple weeks for websites without a mobile version. Almost anyone will tell you that responsive design is the way to go. It is the best out of the three options for delivering a mobile site.