This week: Twitter ad revenue spikes, an AMP WordPress plugin now supports Stories, and wait until you hear how many people are using voice search these days.
Here’s what happened this week in digital marketing.
Twitter Ad Revenue Jumps 18%
Twitter saw an 18% year-over-year ad revenue increase in the first quarter of 2019.
According to the company’s earnings report, online ads generated a $679 million haul.
Overall revenue also increased 18% to $787 million.
Advertisers on the microblogging site also two noticeable improvements: ad engagements increased 23% while cost-per-engagement dropped 4%.
However, Twitter’s monthly active users (MAUs) decreased from 336 million in Q1 2018 to 330 million this past quarter.
Study: 54% of Users Bought a Product After Seeing It on Instagram
According to a new study, 54% of Instagram users bought a product after seeing it advertised on the social media app.
Keep in mind: the study was commissioned by Facebook, which owns Instagram. So there’s a definite conflict of interest here.
The study also showed that 66% of people use Instagram because it gives them the ability to engage directly with brands.
Also, 87% of those surveyed said they took ‘some kind of action” after viewing product info on Instagram.
More than half (53%) said they’ll follow a brand just for the content.
Instagram Might Start Hiding Likes
Speaking of Instagram, it looks like the company is toying with the idea of hiding likes.
A user discovered the test in the Instagram Android app and posted a screenshot of a like-less post.
There is, however, a link to “View Likes” that’s only visible to the original poster. Clicking on that link will show the number of likes a post has as well as a list of the users who liked it.
According to Instagram: “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.“
Instagram confirmed that the new design is still under development and isn’t yet available to the public.
AMP Plugin for WordPress Now Supports AMP Stories
The latest release of the AMP plugin for WordPress now supports AMP Stories.
The plugin also leverages the new Gutenberg editor that’s available in WordPress 5.0.
Although you can certainly create Stories without the plugin, its drag-and-drop user interface streamlines the process.
The plugin gives you the ability to do the following:
- Create and order AMP Story pages
- Drag and drop blocks
- Insert text, image, and video elements
- Change the background color and opacity
- Animate text
Google Shows More Images in Search Results
This might be a good time to ramp up your image SEO game.
According to a report by SEOClarity, images in the top page of search results jumped from about a 24% occurrence to a 34% occurrence. That increase started around April 13.
The images are displayed in a box that appears towards the top of the results list.
Mozcast and RankRanger both have data that validates the SEOClarity study.
Google: AJAX Calls Can Impact Crawl Budget
This past week, Google’s Gary Illyes announced that AJAX calls will consume your crawl budget.
Developers often rely on AJAX to offer an enhanced user experience.
If you’re running a website that uses AJAX to serve content, Googlebot will have to find your pages by making AJAX calls. That will take up part of your crawl budget.
New Study Highlights Impact of Influencer Marketing on Social Media
A new study from Olpaic offers some key insights about the effectiveness of influencer marketing.
Olpaic surveyed more than 5,000 social media users to learn more about how the trust and respond to influencers online.
Here are some of the key findings:
- 64% of 16-22 year-olds follow influencers on social media
- 51% believe that content posted by other consumers is more authentic
- 48% have purchased a product after watching a brand video
- 52% have tagged a brand
- 34% discovered a new brand from an influencer’s post
- 29% purchased a product after seeing it on an influencer’s post
Study: 72% of People Have Used Voice Search
It looks like almost everybody is using voice search.
According to a new study from Microsoft, 75% of households have at least one smart speaker or digital assistant.
Almost the same amount of people (72%) have used voice search with a personal assistant.
A little more than a third (35%) have used voice search with a smart home speaker.
The study also identified the top reasons that people are using voice search:
- Find quick facts (68%)
- Get directions (65%)
- Find a product or service (52%)
- Conduct additional research for a product or service (44%)
- Compare products and services (31%)