In the latest edition of Ignite University, Red Headed Rebel’s Scott Bintz discusses how he built a multi-million dollar business from the ground up (in his very own basement), and how an emphasis on strong company culture lead to his monumental success.
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Scott Bintz grew his business from the ground up – literally.
His claim to fame, RealTrucks.com, began as a passion project headquartered out of Bintz’s own basement, and eventually grew into a multi-million dollar online e-commerce superstore. He accomplished this through a mixture of marketing know-how and an emphasis on strong company culture.
Since selling RealTrucks in 2015, Bintz has gone on to found several new businesses, including RHRSwag.com and Red Headed Rebel, as well as publish his first book “Principles to Fortune.”
As you can likely tell, he’s a guy with a lot on his plate. In this podcast, he goes into some detail about how he juggles his many interests and projects and keeps up with the latest trends in digital marketing.
What’s interesting about Bintz is that his drive isn’t to build business juggernauts; in fact, he didn’t even consider himself an entrepreneur until a year after selling RealTrucks. Instead, Bintz’s driving force has always been to make people’s lives better.
Similarly, he attributes the success of RealTrucks to culture. Bintz believes that the company’s emphasis on building a good environment and thriving company culture is what ultimately allowed RealTrucks to shine in a crowded space.
But that wasn’t always the case, and it took Bintz and RealTrucks a while to realize how to set the company apart. In the interview, he details how RealTrucks embraced a culture of useful and memorable marketing, as well as reveals a few specific tactics he’s used to consistently go above and beyond customer expectations.
Bintz also discusses how he empowered his employees to take risks, and how developing a culture of calculated risks inspired innovation and improvement.
Throughout the interview, Bintz shares what he’s learned about leadership, how he developed core practices meant to inspire and reward his team, and how those practices lead to RealTrucks monumental success.
