This week: Instagram releases a slew of new features, a Facebook deadline is fast approaching, and Google adds a new report to its repertoire.
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Here’s what happened this week in digital marketing.
Google My Business Rolls Out New Report
Google My Business has added a new report in its Insights section.
The new addition shows businesses how people are searching within Google Maps or Google Search to find local listings. Specifically, it shows which search queries are typing into Google to find local businesses.
The report is titled “queries used to find your business,” but is not yet available to everyone.
Reportedly, the rollout has been confirmed by a Google spokesperson and will be available more widely in the future.
Facebook Reminds App Developers: Your Deadline is Coming
App developers: don’t wait, says Facebook. The platform issued a statement reminding developers that the important app review deadline is August 1.
What deadline is this, exactly? Come August, many apps using existing APIs will need to be submitted for review – again.
Thos APIs are:
- Facebook Login outside of email and default (any apps or websites that allow users to sign in using their Facebook account).
- Pages API.
- Groups API.
- Events API.
- Messenger API.
- Instagram API.
- Business Manager API.
The re-submission is required in the wake up of the recent app review shutdown. Because the review process was suspended, more than 200 apps were temporarily suspended.
As the review process reopens, stricter guidelines will be enforced regarding the amount of data apps have access to.
Google’s Speed Update
Google move to make page speed an official ranking factor for mobile is coming this month.
Naturally, some marketers and webmaster had a few questions about how they can expect the update to affect their sites.
To put a few minds at ease, Google’s John Mueller confirmed that if you do indeed have a slow site, small, incremental changes could help it improve in the search rankings. But if your site’s already fast, those incremental changes likely won’t make much difference regarding your current rankings.
He also notes that ideally, those slower sites would significantly improve speed to see significant results. He also confirmed that Google’s still aiming to push the update this month.
Facebook’s Letting You Press “Snooze” on Keywords
In a move to give users even more control over what pops up in their newsfeeds, Facebook is testing a new “snooze” button.
The button will let users press pause on certain keywords or phrases for 30 days. It will stop any posts from followers or Pages that use that exact keyword.
Facebook does note that Facebook ads will not be affected by the new Snooze function. The feature is still in testing, and no date has been set for official rollout.
Instagram’s Testing Open-Ended Questions
Want another way to interact with followers in your Instagram Stories?
Instagram is delivering. The platform recently began testing a function that will allow users to post open-ended questions in their Stories.
Until now, Instagram only allowed polls with multiple choice answers to be included. The move is intended to make the feature more interactive for fans and followers.
While Instagram did confirm the feature is in testing, they offered no more details.
The new function comes on the heels of a major Instagram milestone – not long ago, the platform announced that they had reached more than a billion monthly active users.
Facebook’s Showing Your Ad History to Users
This week in the Facebook transparency saga: the platform will now include an “info & Ads” section on all Pages.
The section will show all the ads a Page has run on Facebook, Instagram, Messenger, and Facebook partner networks.
This allows any user to see a Page’s entire ad history, regardless of targeting options. Users will also have access to more information about Pages, including creation date and any name changes.
While the update was first announced last October, Facebook offered a look at how the feature will appear for users in a video here.
Facebook says it will be adding more Page information soon.
Instagram Rolls Out a Slew of New Features
The wait is over: the updates recently announced at Facebook’s F8 conference are now officially being rolled out.
Those features include:
- Video chat in Instagram Direct: this allows up to four people at a time to talk while connected to Direct; essentially brining a group chat function to Instagram
- New camera effects – this one lets accounts feature new effects filters (currently, there are ones designed by Ariana Grande, Buzzfeed, Liza Koshy, Baby Ariel and the NBA); users will have to follow the relevant accounts for access to the filters
- Topic channels – these will include more personalized options in the Explore section of Instagram, including a “For You” section with posts tailored to each user’s interests. These topics can be controlled by users, and removed if they’re not relevant