Work With a PPC Company That Will Get You The Results You Need
Ignite Visibility is a Google, Meta, Microsoft and TikTok Premium Partner. We Have Been An Innovator in Paid Media for Over 10 Years and Manage Approximately 100 Million in Ad Spend. Learn About Our Forecasting, Media Mix Modeling, Methodologies and Robust Data Engineering and Analysis Team.
Get a custom pay-per-click audit and strategy.
THE LEADER IN DIGITAL MARKETING
INDUSTRY-LEADING TEAMS
“Their experience speaks for itself. You can step back and trust that they’re performing.”
- Owner, Rocket Resume
CUSTOM STRATEGIES
“The way they built our support team is as unique as our business. It’s like we all just fit together - and therefore get more accomplished in less time.”
- Director of Marketing, Jazzercise, Inc.
CREATIVE SOLUTIONS
They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.”
- Owner, Therapeutic Company
WHY WORK WITH IGNITE VISIBILITY OVER OTHER PPC MANAGEMENT COMPANIES?
- Powerful Partnerships. Ignite Visibility has been named a Google, Meta Certified, and Microsoft Premium Partner.
- Nationally Recognized. Our excellence in our services is not merely self-proclaimed; we've earned top spots on numerous industry lists, marking us as a leading PPC marketing company in the United States.
- Integrated Custom Strategies. Our strategy is robust. We can integrate your PPC strategy with your social media, CRO, SEO content marketing, and public relations strategies to ensure that you’re covering all of your bases.
- Proactive and Innovative. We keep overall efficiency and revenue goals at the forefront of our minds when managing your paid media buying efforts, exceeding long and short-term goals.
- Data-Driven. Everything we do has a reason behind it. From identifying your audience to meticulously auditing your existing marketing methods, no decisions are made without the data to support it.
- We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your digital marketing initiatives.
- Flexibility is key. We will never tie you into a contract you don’t want. Our work is managed on a month-to-month basis to ensure that we are continually reaching and exceeding our clients’ expectations.
- Various Industries. We work with 150+ clients across a wide range of industries, including insurance institutions, home services, automotive companies, health practices and more.
PAID MEDIA
IGNITE VISIBILITY PPC SERVICES
Paid Media
Ignite Visibility is focused on success! Our agency is best in the industry because we offer precise tracking and funnel-based media strategies that are both transparent and effective. All of our success is easily demonstrated in our paid media reports. Our consistent testing strategy enables us to tailor each campaign to a specific client, which allows us to pinpoint the best-case scenarios that will deliver the most profitable results.
Google Ads
Our pay-per-click team members are experts in their field. They deliver high-value traffic sculpting within Google Ads, all the while focusing on precise intent-targeting to make sure that each ad is being placed in front of the right audiences. Coinciding with our traffic and targeting tactics within our paid media strategies, Ignite has in-house content writers who create conversion-driven, custom copy to drive home results.
Microsoft Ads
We specialize in providing comprehensive expertise in Microsoft ads. Our team is well-versed in navigating the intricacies of Microsoft’s advertising platform, allowing us to optimize campaigns and maximize their impact. From strategic keyword selection to creating compelling ad copy, we ensure that your brand’s message is precisely tailored to reach your target audience. With a deep understanding of Microsoft’s advertising ecosystem, we’re committed to elevating your brand’s visibility and engagement through data-driven strategies and meticulous execution.
Display
Our display strategies include creating custom, attention-grabbing visuals paired with high-quality placements. Our in-house designers work hand-in-hand with our pay-per-click team to make each ad unique and conversion-driven. Ignite's paid media values the importance of each step in the PPC process and tailors it per deliverable. Display ads are done programmatically with custom media buys.
Remarketing
If you're interested in remarketing campaigns, our PPC team is probably already looking into the best campaign for your needs! Ignite's pay-per-click management is able to strategize and reach high-intent audiences with precise audience segmentation for gaining back or following up with new or existing users. We truly keep your brand at the forefront of it all.
Meta Advertising
Facebook,Instagram, and WhatsApp ads are always evolving! As a Meta Certified Company, our team is always on top of the changes. Having received the highest recognition Meta gives to any company, we also have a variety of top-tier services at our disposal, including a clear line of communication with Meta reps and engineers. We know what is necessary to boost your brand’s visibility and will reach audiences you didn't know you had!
TikTok Advertising
Take advantage of TikTok’s popularity with the help of TikTok ads! Our PPC team stays up-to-date on all of the options available to you. Using a mix of in-feed, brand takeover, top view, branded effect, and branded hashtag ads, we will create a PPC strategy that increases your visibility, reaches new audiences, and gets the results you’re looking for.
LinkedIn B2B Advertising
Looking to reach a B2B audience? Try LinkedIn B2B advertising! Our experts will help you gain the exposure you want while helping you build the long-term relationships you need to succeed in the B2B world.
Our PPC Process
STEP 1
Define Performance Goals and Review Historical Data
STEP 2
Implement Tracking
STEP 3
Create a Tailored Media Plan
STEP 4
Customized Keyword & Audience Targeting
STEP 5
Develop & Monitor Bidding Strategy
STEP 6
Data Analysis, Report Preparation, & Strategy Refinement
STEP 1
Define Performance Goals and Review Historical Data
Everything we do at Ignite Visibility is tied to return on investment. During our initial review, we will define your PPC goals, analyze any historical data you may have, and craft a clear plan that highlights where we can improve your ROI. By analyzing cost per click, conversion rate, cost per acquisition and revenue, you can rest assured that our services will provide the necessary value. We can also tie our successful conversions back into our optimization, resulting in a higher converting campaign moving forward.
STEP 2
Implement Tracking
Our team is well-versed in what you need to run a successful PPC campaign. We will set up all of the back-end data tracking methods needed to ensure we obtain accurate data including your conversion volume, CPA, conversion rate, ad spend, CTR, and your average CPC.
STEP 3
Create a Tailored Media Plan
Whether you want to run ads on Meta, Google, Bing, TikTok, or LinkedIn, our team will do research into your preferred audience and develop a PPC plan that will reach them where they are. From top-notch copy to suggesting creative elements, we will work in a collaborative environment to pair your customized strategy with high-end creative your audience will love!
STEP 4
Customized Keyword & Audience Targeting
Without the right keywords and targeting, you can waste hundreds of thousands of dollars a year. When you work with us, we’ll start by cleaning up your PPC accounts, removing poorly performing keywords, and retargeting your investment. Then we’ll use our proven methodology and process to maximize each bid in your campaign, whether we need to refine the account or build a new one from scratch.
STEP 5
Develop & Monitor Bidding Strategy
The right bid is critical. We’ll use advanced software and your company’s insights to make sure that you never overpay. Once we are up and running, Ignite Visibility will monitor, report, and refine our strategy on a bi-weekly basis to ensure that you’re making the most of your investment.
STEP 6
Data Analysis, Report Preparation, & Strategy Refinement
Once your ads are up and running, our team will continually monitor your progress and analyze your tracking data. You’ll receive a monthly report of your media performance including any new strategies and next month’s action plan. We will suggest any necessary updated bid strategies, settings, keyword mapping, or A/B tests. We will also make recommendations for the next steps to grow your PPC success including adding audiences or exploring different platforms.
FAQS
LEARN MORE ABOUT IGNITE VISIBILITY PPC SERVICES
A PPC Company is a company that specializes in PPC, or pay-per-click, marketing. Essentially, a PPC company is a digital marketing advertising agency. When using a PPC advertising model, a brand pays for each click an ad receives. Most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view, and more. A great PPC company will be well-versed in all types of paid media.
PPC bidding is all based on an auction. When an advertiser places a bid, the ad network will weigh that against all other advertisers bids. The ad network will also look at the quality of the ad, the landing page and more to determine the final cost per click.
Remarketing is a process for advertising where cookies track an individual while they are visiting a website. When they leave that site, ads from the brand are shown to them in different places around the web.
Though we are moving toward a cookie-less world, remarketing is not a dying tactic. Other data collection methods include voluntary audience surveys, email list sign-ups, and audience engagement. All of these methods can be helpful when it comes to determining your remarketing strategy.
Experts say that remarketing is a powerful way to remind viewers about your product or service and to generate sales from qualified customers.
Most mid-sized to large-scale businesses use PPC agencies. Google has become a multi-billion dollar company thanks to the impact its advertising methods have had on businesses. PPC is used by businesses in almost every field and industry, especially with Meta, Facebook/Instagram, Linkedin, TikTok, Stackadapt, Criteo, Mountain and other social media platforms being added to the mix.
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