This week: moving around the header tags on your page won’t affect rankings, Google will change AMP results so you can share publisher URLs, and the Search Console now distinguishes between critical and non-critical errors.
Here’s what happened this week in SEO.
Google Will Change AMP Search Results so Users Can Share Publishers’ URLs
Currently, Google loads Accelerated Mobile Pages (AMP) content differently than regular content. That’s about to change.
Why? So that people viewing AMP content in search results can more easily find and share URLs that lead to publishers’ websites rather than to Google itself.
As of now, when Google users click on AMP content in search results, they stay on Google rather than following the usual pattern of traversing a link to another website.
That’s confusing to people who want to share the content. It’s also a source of frustration for publishers who want people to bookmark a link on their websites.
Early next year, Google will change the header so that appears above AMP content so that it displays the entire URL instead of just the domain name. Users can select that URL and share it with others via social media, email, or a blog post.
Search Console AMP Reports Now Distinguish Between Critical and Non-Critical Errors
Google has upgraded AMP reports within the Search Console to “clearly differentiate between the critical issues that would prevent your page from being shown in the search results and other non-critical issues that would be good to fix.”
In other words, the errors that are labeled “critical” are the ones you must fix if you want your AMP pages indexed. The other errors are the ones that you should fix, but won’t prevent your pages from showing up in the search results.
Google: There’s No Single Recipe for Search Ranking Success
This past week on Twitter, Google’s John Mueller made it clear that there’s no “one size fits all” solution for search ranking success.
Here’s what he tweeted: “Every site is different. We use hundreds of factors. No one recipe for success! Be yourself.”
Mueller was replying to the suggestion that sites should imitate Wikipedia because it ranks so well. But Wikipedia is an authority site for almost literally everything.
Instead of just following a template, webmasters should follow a strategy that works best for their own sites.
Google Working on Adding a Full Year of Search Analytics to Search Data
As of now, you can only view 90 days worth of search analytics query data in the Search Console. That’s about to change.
During a Google+ hangout earlier this week, John Mueller said that Google is working on expanding search analytics query data to a full year.
Here’s what he said:
[A]s far as I know the team is working on doing that but it takes a bit of time to kind of get all about lined up with regards to having the right data. And we need to make sure that the UI is actually usable if you have a year’s worth of data. Then the UI needs to probably be slightly different than what we have now.
You can view this around the 28 minute mark.
Google: Moving Header Tags Won’t Change Search Rankings
This past week on a YouTube hangout, Google’s John Mueller said that moving H1 and H2 tags around on the page won’t affect your rankings at all.
In other words, even if you have the tags out of order (an H2 tag is before an H1 tag, for example), or if you have multiple H1 tags on your page, it won’t matter.
“It is not the case that you’d see any ranking change by shuffling headings around on a page,” Mueller said.