This week: You can soon prevent Google from showing AMP results when you perform a mobile search, the crawl budget doesn’t work like you think it does, and there’s a new desktop search interface.
Here’s what happened this week in SEO.
Google: The Crawl Budget Doesn’t Work Like You Think It Does
You might think you understand the concept of the crawl budget perfectly.
You’re probably wrong.
At a Google Hangout earlier this week, John Mueller said that Google doesn’t “really have this notion of crawl budget the way that people are talking about it externally.”
He also said that Google will release a blog post explaining the concept in more detail by the end of the year.
Here’s what else he said:
[F]or the most part if you have a reasonably sized site, you don’t have to worry about this. You don’t have to like hide internal links, you don’t have to like mess with no index on individual pages because this page could be using up crawl budget or mess with canonicals or those kind of things for for any reasonably sized site.
Once you have sites that are several thousand pages large or their dynamic and they generate an infinite number of pages, then obviously you want to make sure that your server can handle the load.
Google: You Can Trust Us
If you’re one of those webmasters who thinks that you can’t trust what Google is telling you, then maybe John Mueller’s words from a Google Hangout earlier this week will give you the warm and fuzzies.
In a nutshell, he said: you can believe what we tell you.
Here’s how he tried to reassure the SEO community:
So one of the the common themes I hear around about, about the these hangouts, about these office hours, is you can’t believe whenever Google says something, you can’t really believe. Because they’re just looking out for themselves.
And from my point of view this is definitely a myth. There’s no reason for us to kind of bring information out there on like how to make a website technically well that doesn’t make sense. So this is really information that we put together with the engineering teams, especially when it comes to technical websites, making website so that they crawlable and indexable. There’s a lot of information out there, there are lots of misconceptions out there and we want to kind of help clear that up.
So these are things that you can definitely trust us that we look these up with engineers to protect that what we’re talking about.
Mueller went on to say that, as Google technology changes over time, the company tries to update its guidelines and help center. He also pointed out that blog posts are the best way to get the most up-to-date advice.
Google Adds Schema Markup for Books
Google has added markup for books in its developer center.
As of now, though, the markup is only available to beta testers. You can sign up to become a beta tester by filling out this form.
According to Google, the “book actions” schema markup make “Google Search an entry point for discovering books and authors, enabling Search users to quickly buy the books that they find directly from Search results.”
As of now, though, purchasing books is only organic. There are no AdWords ads for buying books.
Google Is Rolling out a New Desktop Search Interface
Desktop searchers who use Google are about to get a new look.
In fact, some of them have already seen the new “boxy” design.
That’s because Google is in the process of rolling out a new user interface for desktop search.
The new look was in testing for the past month. Google apparently decided that it passed the test and is progressively rolling it out.
The new interface includes new “Tools” and “Settings” menu items on the right-hand side of the top bar.
Google Is Working on a Feature That Enables Searchers to Disable AMP
If, for whatever reason, you’d like to prevent Google from showing you AMP results when performing a search on your mobile device, you will soon be able to do that.
Please note: this is not about webmasters disabling AMP for their sites. This is strictly a feature for Google users.
There’s no timeframe on when Google will release the future. But the news has been complicated over confusion about what the search giant is actually going to deliver.