Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
4 Google Analytics Goals You Should Be Tracking
You must track your Google Analytics goals! Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals. Although GA offers plenty of metrics “out of the box,” you’ll likely need to set up one or more goals to ensure that your visitors are taking the actions…
The Top 10 Review Generation Platforms Online
I’ve been dealing with online reviews for over 10 years. In this post, I am going to cover the 10 best review generation platforms online, that is, if you are not building a custom solution. First, let me cover a few things. Online reviews are so important. Consumers look at them, so put in the…
Instagram Tests New Ads and Search Console Has Arrived
This week: the new Google Search Console is here, Google partners with WordPress, and Instagram is testing multiple new features. Here’s what happened this week in digital marketing. Watch a Video Or Read The News Below Google Partners With WordPress to Improve User Experience It’s no mystery that Google has partnered with developers, SEO professionals,…
How To Do LinkedIn Remarketing (And Why All B2B Should)
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But do you use that “grown up” social media site for remarketing? Many strategists don’t even know about LinkedIn’s remarketing capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go…
Facebook Stories for Business, Snapchat Context Cards and Google Updates
This week: Snapchat has a new feature, Facebook allows pages to post stories, and is there a new ranking signal? Here’s what happened this week in digital marketing. Facebook Allows Pages to Post Stories Nobody seems to want to use Facebook stories, so the social media giant has decided to make the feature available to…
Facebook Changes Advertising and Backlinks are Still Important
This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has…
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach…
How To Do A Conversion Rate Audit Using Google Analytics
Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s…
5 Ways to Boost Social Engagement Today
In this post, our Senior Social Media Manager, Erin Romine, breaks down 5 ways to boost your social media engagement today! Social media engagement is one of the best ways to promote your business online. It helps you generate buzz, build brand-name awareness, and keeps you connected to your customers. However, many strategists fail to generate…
