Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals. What We'll Cover: What a Google Analytics goal is Event goals URL destination goals Duration goals Page per visit goals Google Analytics goals FAQs Although GA offers plenty of metrics “out of the … [Read more...]
How To Do LinkedIn Remarketing (And Why All B2Bs Should)
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But do you use that “grown up” social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go … [Read more...]
What Are the Best Review Generation Platforms for Your Business? (The 10 Best)
I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I'll cover the 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop … [Read more...]
The Difference Between SEO and SEM (Learn Now)
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM - an online marketing strategy that involves getting traffic, paid … [Read more...]
Instagram Tests New Ads and Search Console Has Arrived
This week: the new Google Search Console is here, Google partners with WordPress, and Instagram is testing multiple new features. Here’s what happened this week in digital marketing. Watch a Video Or Read The News Below Google Partners With WordPress to Improve User Experience It’s no mystery that Google has partnered with developers, SEO … [Read more...]
Facebook Changes Advertising and Backlinks are Still Important
This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming … [Read more...]
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach as many people as possible, the true … [Read more...]
How To Do A Conversion Rate Audit Using Google Analytics
Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s a … [Read more...]
5 Ways to Boost Social Engagement Today
In this post, our Senior Social Media Manager, Erin Romine, breaks down 5 ways to boost your social media engagement today! Social media engagement is one of the best ways to promote your business online. It helps you generate buzz, build brand-name awareness, and keeps you connected to your customers. However, many strategists fail to … [Read more...]
Old SEO Myths Busted | Digital Marketing Buzz
This week: Twitter launches a creative new branding feature, Facebook helps out publishers who use Instant Articles, and there’s a new way to submit URLs to Google. Here’s what happened this week in Digital Marketing. Facebook Adds Email Sign-Up and Page Like Buttons to Instant Articles Facebook’s Instant Articles are a great way for … [Read more...]
