Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter yet. In this article, we’ll break … [Read more...]
Amazon OTT Advertising: How to Effectively Reach Your Target Audience
It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You've probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT advertising … [Read more...]
Amazon Vendor Central Vs. Seller Central: Which Should You Choose?
Ready to learn the real differences between Amazon Seller Central and Vendor Central? In this article, we’ll cover the differences you need to know. What We'll Cover: Background on Amazon Vendor Central and Seller Central Vendor Central vs. Seller Central: Pricing Differences Seller Support Profit Margins Stocking … [Read more...]
Amazon IPI Inventory Score: What it Means and How to Leverage It
I have a lot of fun in my role as Sr. Amazon Strategist with Ignite Visibility. It gives me the chance to learn what it takes for brands of every size to grow in a highly competitive ecommerce landscape. The Amazon IPI is part of that. You're not alone if you're wondering, "What is IPI scoring from Amazon?" Fortunately, I've got you covered on … [Read more...]
Amazon Trends During COVID: Tips to Shift Your Strategy
Over the past year, consumers have been spending much more time at home due to COVID-19. The pandemic, coupled with numerous lockdown restrictions, have made the ecommerce market ripe for disruption and expansion. Naturally, consumers have come to appreciate the convenience of placing orders online via popular digital retailers like Amazon. In … [Read more...]
