Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront or … [Read more...]

Have you heard about Amazon’s new measurement solution? It’s a necessity for anyone selling their products on Amazon! If you are an Amazon seller or Amazon vendor, keep reading for some important and exciting information that could help you get to know your customers better and improve your sales. What are Amazon Brand Metrics? According to … [Read more...]

Whether you're looking for new ways to monetize your blog or social media, or you're hoping to expand your brand's reach, Amazon Affiliate and Influencer programs can be helpful. But what does it take to get started? We'll cover that in more as we break down the two types of programs. Learn about the rules and restrictions and why it's so … [Read more...]

With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end up being your most successful … [Read more...]

Prime Day may have come and gone, but this November is projected to be the busiest month for Amazon on record. For one, the shift to online shopping brought on by the pandemic has forever changed the way consumers shop. And second, inventory delays have caused customers to panic buy and kick off their holiday shopping extra early. Luckily, … [Read more...]

Amazon recently launched a new tool that encourages brands to build stronger relationships with their consumers. When used correctly, this tool will bring visitors to Amazon and encourage them to spend more time shopping. Keep reading to learn all about the Amazon Manage Your Customer Engagement feature and how you can get started! What is … [Read more...]

If you're an Amazon seller who has ever felt jipped by bad Amazon reviews, you're not alone. I'm Marisa Duffy, and as an Amazon Specialist at Ignite Visibility, I've seen it countless times. If your product is the bee's knees and you want everyone to know it, you're going to have to get past those unsavory reviews—the right way. Here's how … [Read more...]

Selling and advertising products on Amazon is a full-time job in an extremely competitive space that requires attention to detail, numerous tools and technologies, and plenty of know-how. And chances are, you’ve considered bringing in an Amazon marketing agency so you can focus on other aspects of your business worry-free. Read on to learn … [Read more...]

Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover: What is an Amazon … [Read more...]