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Home // Archives for Marisa Duffy

How to Use Amazon Sponsored Display to Grow Your Brand

By Marisa Duffy

Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront or … [Read more...]

Amazon Brand Metrics: What You Need to Know to Improve Customer Engagement & Increase Your Sales

By Marisa Duffy

Have you heard about Amazon’s new measurement solution? It’s a necessity for anyone selling their products on Amazon! If you are an Amazon seller or Amazon vendor, keep reading for some important and exciting information that could help you get to know your customers better and improve your sales. What are Amazon Brand Metrics? According to … [Read more...]

Sponsored Brand Videos: How to Win with Amazon Video Ads

By Marisa Duffy

With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it. What is a Sponsored … [Read more...]

Amazon Affiliate & Influencer Program: Everything You Need to Know to Get Started

By Marisa Duffy

Whether you're looking for new ways to monetize your blog or social media, or you're hoping to expand your brand's reach, Amazon Affiliate and Influencer programs can be helpful. But what does it take to get started? We'll cover that in more as we break down the two types of programs. Learn about the rules and restrictions and why it's so … [Read more...]

How To Increase Sales on Amazon in Q1 Using Q4 Traffic

By Marisa Duffy

With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end up being your most successful … [Read more...]

Tips for Selling on Amazon to Finish Strong in Q4

By Marisa Duffy

Prime Day may have come and gone, but this November is projected to be the busiest month for Amazon on record. For one, the shift to online shopping brought on by the pandemic has forever changed the way consumers shop. And second, inventory delays have caused customers to panic buy and kick off their holiday shopping extra early. Luckily, … [Read more...]

How to Use Amazon’s Manage Your Customer Engagement Tool to Boost Sales

By Marisa Duffy

Amazon recently launched a new tool that encourages brands to build stronger relationships with their consumers. When used correctly, this tool will bring visitors to Amazon and encourage them to spend more time shopping. Keep reading to learn all about the Amazon Manage Your Customer Engagement feature and how you can get started! What is … [Read more...]

Bad Amazon Reviews? Here’s the Right Way to Fix Them

By Marisa Duffy

If you're an Amazon seller who has ever felt jipped by bad Amazon reviews, you're not alone. I'm Marisa Duffy, and as an Amazon Specialist at Ignite Visibility, I've seen it countless times. If your product is the bee's knees and you want everyone to know it, you're going to have to get past those unsavory reviews—the right way. Here's how … [Read more...]

Amazon Agency: How Hiring an Expert Will Help You Increase Sales

By Marisa Duffy

Selling and advertising products on Amazon is a full-time job in an extremely competitive space that requires attention to detail, numerous tools and technologies, and plenty of know-how. And chances are, you’ve considered bringing in an Amazon marketing agency so you can focus on other aspects of your business worry-free. Read on to learn … [Read more...]

Amazon Storefront 101: Grow Brand Awareness & Secure Sales

By Marisa Duffy

Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover: What is an Amazon … [Read more...]

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About // The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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