The 2024 holiday season is expected to be more competitive than ever, making Black Friday/Cyber Monday (BFCM) the defining moment for many ecommerce brands. With shoppers eager for deals and brands vying for attention, having an airtight email and SMS marketing strategy is essential. In this blog, Kelly Olson, VP of Lifecycle & Email explore actionable…
Customer Retention: Build Loyal Customers to Secure Sales
Did you know 94% of customers who have a positive experience are likely to repurchase a product or service? Keeping your existing customers happy and loyal is often more valuable than chasing new ones – it’s like tending to a garden; nurturing what you have yields the best blooms. In this article, Ignite Visibility’s VP of…
4 Strategies to Master Customer Activation
Customer activation is the crucial moment when a new customer truly becomes engaged with your product or service. In this article, Ignite Visibility’s VP of Lifecycle and Email Marketing, Kelly Olson, will dive into the strategies and channels that can help you effectively activate your customers, turning them from casual buyers into loyal advocates. What…
Customer Acquisition: Strategies to Attract & Convert Potential Customers
Bringing in new customers is like fishing with a really good lure — you need the right bait and the perfect cast. That’s where lifecycle marketing comes in. Lifecycle marketing encompasses five key phases: awareness, acquisition, activation, retention, and loyalty. In this article, our VP of Lifecycle & Email Marketing, Kelly Olson, will break down…