Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you can use schema markup to ensure … [Read more...]
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We'll Cover Around BERT Update: What Google's BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How BERT … [Read more...]
ADA Compliance and Other Laws Marketers Should be Aware of in 2020
As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space. Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That's why we’ve gathered answers to the most common questions you might have about ADA compliance and how to protect … [Read more...]
What is a Nofollow Link?
Nofollow links are arguably one of the simplest and most common kinds of links found on the internet. But what exactly are they, and why are they essential to webmasters or marketers like yourself? In this article, I will explain everything you need to know about nofollow links and why they should matter to you. What We'll Cover: … [Read more...]
How Much Does Google Advertising Cost?
How much does Google advertising cost? Truth is, it's complicated. There are no hard and fast numbers or easy answers here. But there is a system. In this article, I'll walk you through the process step-by-step. What You'll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect … [Read more...]
Facebook (Finally!) Releases Clear History Tool – Ignite Friday
This week: podcast listening continues to grow, Twitter has a new ad format, and Shopify has a new toy. Here’s what happened this week in digital marketing. Podcast Listening Continues to Rise A new study released by Adobe Analytics tells a familiar tale: more and more people are listening to podcasts. Since January 2018, podcast mobile … [Read more...]
How To Rank In No-Click Search Results On Google
Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here's everything we know about no-click searches and how you can optimize for these zero-click results. What You'll Learn: What no-click search results are (and why they matter to marketers) How to rank … [Read more...]
6 NUCLEAR Google AdWords Reporting Tips To Boost ROAS
Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as: The … [Read more...]
