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Home // Archives for Karen Schwartzman

Top 15 Marketing Automation Software for 2020

By Karen Schwartzman

Familiar with the saying "work smarter, not harder"? The right marketing automation software can help you do just that.  In this article, I'm listing my 15 top automation software to help you streamline your marketing efforts across the board.  Top Marketing Automation Software: HubSpot Marketo Bremy by Solution Dynamics … [Read more...]

ADA Compliance and Other Laws Marketers Should be Aware of in 2020

By Karen Schwartzman

As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space.  Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That's why we’ve gathered answers to the most common questions you might have about ADA compliance and how to protect … [Read more...]

What is a Nofollow Link?

By Karen Schwartzman

Nofollow links are arguably one of the simplest and most common kinds of links found on the internet. But what exactly are they, and why are they essential to webmasters or marketers like yourself? In this article, I will explain everything you need to know about nofollow links and why they should matter to you.  What We'll Cover: … [Read more...]

How Much Does Google Advertising Cost?

By Karen Schwartzman

How much does Google advertising cost? Truth is, it's complicated.  There are no hard and fast numbers or easy answers here. But there is a system.  In this article, I'll walk you through the process step-by-step.  What You'll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect … [Read more...]

How To Rank In No-Click Search Results On Google

By Karen Schwartzman

Marketers, get ready.  The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy.  Here's everything we know about no-click searches and how you can optimize for these zero-click results. What You'll Learn: What no-click search results are (and why they matter to marketers) How to rank … [Read more...]

6 NUCLEAR Google AdWords Reporting Tips To Boost ROAS

By Karen Schwartzman

Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as: The … [Read more...]

About // The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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