How much does Google advertising cost? Truth is, it's complicated. There are no hard and fast numbers or easy answers here. But there is a system. In this article, I'll walk you through the process step-by-step. What You'll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect … [Read more...]
Facebook (Finally!) Releases Clear History Tool – Ignite Friday
This week: podcast listening continues to grow, Twitter has a new ad format, and Shopify has a new toy. Here’s what happened this week in digital marketing. Podcast Listening Continues to Rise A new study released by Adobe Analytics tells a familiar tale: more and more people are listening to podcasts. Since January 2018, podcast mobile … [Read more...]
How To Rank In No-Click Search Results On Google
Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here's everything we know about no-click searches and how you can optimize for these zero-click results. What You'll Learn: What no-click search results are (and why they matter to marketers) How to rank … [Read more...]
6 NUCLEAR Google AdWords Reporting Tips To Boost ROAS
Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as: The … [Read more...]
