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This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

Alexa Marketing: Are Skills Right For Your Brand?

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If you’ve spent any time interacting with an Amazon device, chances are you’ve encountered an Alexa Skill. These Skills have skyrocketed in popularity and are quickly changing the way we market. In this post, I’ll take you through the evolution of Alexa marketing, how Skills impact digital marketing, and why you should be building one…

How to Prove the Value of Search Engine Optimization

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Many SEO companies will expect their clients to be happy with a simple increase in rankings or traffic. The issue with this is that it does not always translate to a better bottom line. In this post we will discuss the proper way to prove the value of SEO. Keyword Groups Each website has what…