This week: Google plays hardball with a competitor, people love shopping with smart speakers, and Facebook has some more opportunities for content creators to earn revenue.
Here’s what happened this week in digital marketing.
Google Rolls out Changes to DV360
Google is bringing some changes to Display & Video 360 in an effort to offer better targeting options.
Here are the changes you can expect to see at the end of August:
- Enhanced environment targeting – Allows you to focus on web apps or native apps.
- New position targeting setting – A single position targeting control to handle an ad’s position on the screen or in content.
- Reporting changes – Includes new data on environments.
Additionally, Google is also rolling out a change to its Structured Data Files (SDF) format that supports the new targeting options.
According to Google, the new updates will allow you to target your ads “explicitly based on environment (app or web) and position (on screen or in content).”
Google Extends Chrome Ad Blocking Worldwide
Google Chrome’s ad-blocking tech is going global.
The company said that it will start rolling out the bad-ads filtering feature to markets beyond North America and Europe this month.
Here are the kinds of ads that you can expect Chrome to block:
- Pop-up ads
- Prestitial ads
- Auto-play video ads
- Large sticky ads
When ads get blocked, users will see a message that the ad has been blocked instead of seeing the ad.
According to one survey, ad blocking is highest in Asia. So this move should be welcome there.
Facebook Rolls out More Money-Making Opportunities for Publishers
If you’re a content creator, Facebook is making it a little bit easier for you to earn revenue.
For starters, the company is giving you a choice in ad placement. Now you can choose to only show pre-roll ads or image ads in video content.
In the past, you had to settle for ad placement determined by Facebook’s algorithm. In some cases, the algorithm would place the ad mid-roll and disrupt the viewer experience.
Next, you can also create subscriber-only groups. Only those who pay the fee get to participate in your awesome discussion network.
Also, if you produce video game content, you can now earn Facebook Stars. They’re like “bits” on Twitch.
Facebook users purchase Stars and donate them to fabulous game-creators.
As of now, Facebook Stars are in test mode.
More People Than Expected Are Shopping Via Smart Speaker
According to eMarketer, 31 million people in the U.S. will shop with smart speakers this year. That’s an increase of more than 31% from 2018.
Further, 21 million of those folks will buy at least one item with a smart speaker this year.
The eMarketer study also says that electronic media makes up the majority of purchases from smart speakers.
People also like to reorder products with smart speakers.
The report also predicts that 38 million people in the U.S. will shop with smart speakers by 2021.
The primary concern people have about purchasing items via smart speaker is that they can’t see the product.
Google: We’re Bringing Search Console Data to Third-Party Platforms
“There were literally be an API to integrate the data from Search Console.”
That’s according to Google’s Martin Splitt. He made the announcement on a YouTube video.
The overall objective of the API, according to Splitt, is to limit the need for website owners to go into Search Console to retrieve data.
Instead, he wants to provide them with a tool so they can fetch the data from their own platforms.
“We are bringing the data into these platforms and eventually, hopefully, once we have gathered enough information to understand how the data is used, and what data is necessary and meaningful to external parties – we will open these interfaces.”
Google: Domain Age Doesn’t Do Anything for You
Google’s John Mueller took to Twitter this week to dispel another SEO myth. This one concerns domain age.
Many specialists are under the impression that they can get a better rank if they have an old domain.
According to Mueller, though, that’s not the case.
During the past week, someone tweeted out this falsehood: “Domain age only helps to gain the trust value, it is may one of the signals from more than 200 signals of ranking.”
Mueller replied: “No, domain age helps nothing.”
Google Stops Sending Traffic to Bing’s ‘Discover’ Section
It looks like Google doesn’t want to send any traffic to a competitor site. That’s understandable.
As of now, Google is no longer showing results from Bing’s “Discover” section. In the past, the Big G had sent as much as 4 million visits per month to Discover.
In fact, it looks like Google has gone so far as to deindex Bing Discover.
If you’ve received a lot of traffic in the past from Bing Image Search, you might see a decline as a result of Google’s move. Other than that, you shouldn’t notice much of anything.