This past week: Pinterest hits a new milestone, some advice from Google on moving to HTTPS, and it’s shaping up to be another great online holiday shopping season.
Here’s what happened this week in digital marketing.
Pinterest Hits 200 Million Users
Pinterest has reached a new milestone.
The social media image-sharing site reached 200 million monthly active users recently. That’s a 40% year-over-year growth.
Since Pinterest launched, users have created more than 100 billion pins.
The company also reports that 85% of searches are on mobile platforms.
Pinterest also announced some upcoming new features, including pinch-to-zoom and boards within boards.
“You’ve told us what you want to see next, so we’re building them—it’s that simple,” the company said in a statement.
Apple Switches to Google for Search Results
In the past, you might have noticed that when you perform a search on your iOS device, you’ve seen results delivered by Bing. Now, you’ll see results delivered by Google.
In 2014, Apple formally dropped Google search results and moved to Bing. This past week, the company switched back.
“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” Apple said in a statement to TechCrunch. “We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”
The switch began rolling out at 9AM on September 25 and should be complete by now.
Informal Poll Shows Ahrefs Blowing Away the Competition on Backlink Monitoring
Keep in mind, the survey was conducted via Twitter. So it was self-selecting and should be taken with a grain of salt.
Still, it’s very good news for Ahrefs.
Of those polled, 59% said they prefer Ahrefs. Moz took second place with 22% followed by Majestic with 14%.
Twitter Tests 280-Character Limit
Are you sick of Twitter’s 140-character limit? If so, then you’ll be happy to learn that the social media giant is testing a 280-character limit.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
— jack (@jack) September 26, 2017
Twitter started with a limit of 140 characters per tweet because of SMS constraints. Now, though, the platform has evolved.
This past week, Twitter founder Jack Dorsey announced that a select group of people have been granted beta-tester status on the new limit. If you’re on Twitter frequently, you’ve probably seen some longer tweets by popular personalities.
So far, it seems as though most of the feedback is negative. It looks like people want the microblogging platform to stay micro.
Instagram Hits 2 Million Monthly Advertisers
Last March, Instagram crossed the 1 million monthly advertiser mark. This past month, the company doubled that number.
In fact, Instagram quadrupled its number of monthly advertisers over the past year.
Part of the reason for that explosive growth is because of Instagram’s parent company: Facebook. Advertisers can purchase Instagram ads on Facebook’s self-serving ad platform.
Instagram is also enjoying increasing popularity with advertisers who use video.
Online Holiday Sales Expected to Reach $129 Billion This Year
Online shoppers are expected to open their wallets again this year.
According to Forrester Research Inc., e-commerce sales will total $129 billion this holiday season. That’s a 12% increase over last year’s $115 billion figure.
The average consumer will spend $689 online. That’s an 8% increase from 2016.
“In the US, retailers are carefully planning for maximum return throughout the scant four and a half weeks between Thanksgiving and December 25 this year,” writes Forrester analyst Fiona Swerdlow. “We’ll see marketing crescendos around Black Friday and Cyber Week again — but, as in recent years, retailers will start rolling out holiday campaigns much earlier in November.”
Forrester also predicts brick-and-mortar holiday sales to remain largely flat at $549 billion.
Google: When Moving to HTTPS, Move Your Whole Site at Once
If you’re moving your site to HTTPS from HTTP, it’s a good idea to move it all at once. That’s according to Google’s John Mueller.
“In general, what I would do with a move to HTTPS is just move everything at once,” Mueller said in a Google hangout this past week. “We do try to recognize site moves like this where you are moving a bigger part of your web site to a new set up. We try to process that a little faster. And it helps us to really know that the whole web site has actually moved.”
He also said it’s a good idea to get the technical aspects of SSL worked out before migrating your site.