We are thrilled to announce that Ignite Visibility has officially acquired Outliant, a leading web development and digital marketing agency known for its expertise in complex, multi-location client needs. This acquisition is a strategic move to strengthen our ability to support enterprise brands, franchises, and multi-location businesses with advanced digital solutions. A Stronger, More…
Search Results for: v
Top Restaurant Franchises for New and Veteran Franchisees
If you’ve dreamed of opening your own restaurant, the process of starting from scratch can be daunting. Conversely, starting with an existing restaurant franchise can make the process smoother, providing you with the equipment and other resources you need to gear your business for success. Popular franchise restaurants continue to dominate the food industry, so…
Increase Your Local Presence: Tips for Google Local Service Ads
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? These ads are becoming increasingly popular among all types of businesses, with 92% of advertisers using at least one Google responsive search ad in their Google Ads campaigns. In…
40 Technical SEO Audit Mistakes You Should Always Avoid
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. In this blog, Jen Cornwell, VP of SEO, will describe what technical SEO is and provide you with a list of factors that could be negatively impacting your rankings. What You’ll Learn What is Technical SEO? How Does Technical SEO Work?…
Everything You Need to Know About Google Rich Snippets
Want to boost your rankings on Google with the help of rich results? Google’s Rich Results Test tool and others can be the key. Rich results are essential to SEO, potentially outperforming conventional results as they attract around 58 clicks per 100 searches. In this blog post, Ray Day, SEO strategist, will go over which…
Enhance Efficiency: How AI Could Improve Your Franchise
Franchise brands don’t have to stay off the AI train! Many brands are now integrating AI into various aspects of their operations, from customer engagement to franchisee support and operational efficiency. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, will share some of his favorite key ways AI franchise tools can be…
HTML Sitemap vs XML Sitemap: Which is Better for Your Website
As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both! In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…
A Complete Guide to Google Perspectives & How to Use Them for Better SEO
Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. It was one more addition to Google search filters, which are essential in helping people…
How Subliminal Advertising Can Help You Connect With Audiences
Brands everywhere subtly influence your decisions without you even realizing it. Ever wonder how? Discover the fascinating world of subliminal advertising, where hidden messages are crafted to impact your choices. Keep reading to uncover the secrets behind these powerful techniques and how they’re used in everyday marketing. What We’ll Cover: What is Subliminal Advertising? Subliminal…