Things change constantly in the world of social media. One important constant? YouTube. With 2.49 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s dive…
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AI Content Detectors: Do They Work and How Do You Use Them?
As AI-generated content continues to grow and develop with continuous innovation, so too are certain challenges to consider. One of these challenges is discerning AI content from human-written content, which has led to the rise of and demand for AI content detectors. This blog, Senior Content Writing Specialist, Elizabeth Seigle, will include an overall evaluation…
Rich Results: Using Image Schema Markup to Get Attention on the SERP
What does your website’s schema markup look like? If you don’t know, you’re going to want to keep reading! In this blog, Ray Day, SEO Specialist, will explain why image schema markup is important, especially for Google Images and mobile users, and how the right strategy can increase your clicks and SERP ranking. If you’re…
Break Language Barriers: Why Translating Your YouTube Videos is a Good Idea
We talk a lot about expanding reach and connecting with more consumers, but how will we connect with them if we don’t speak their language? Translating our content, especially our YouTube videos, is often overlooked, but it’s one of the most important ways to expand your reach and make your videos more accessible. In this…
How to Build Effective Location Pages for Your Franchise
Running a multiple-location business means you have to do things a bit differently. In this blog, Sr. SEO Strategist, Ashley Mulder, will explain what a location page is and how you can use it to boost your business’s organic traffic. What You’ll Learn: What Are Location Pages? When Are the Best Times to Create Location…
How Micro Conversions for Franchising Can Help You Turn More Leads into Customers
Micro conversions are interactions that can either appeal to new potential franchisees or optimize the end customer experience, making them integral elements in franchising. Identifying and tracking micro conversions for franchising can help you expand your franchise network while continually improving your national to local marketing strategy. Here, you’ll learn more about how to use…
10 Reasons for Using TikTok for Business Social Media Campaigns
TikTok is one of the best platforms for businesses to target with their ad campaigns, as the platform will see around 1.8 billion monthly active users by the end of 2024, and it generated $16.1 billion in revenue last year. With the right approach to TikTok for business, you can reach new audiences, significantly boost…
Read This Week’s Digital Marketing News Updates
Digital Marketing News 12/2/2024 to 12/6/2024 This week: New studies on organic reach and CTRs, OpenAI has some updates on the possibility of ads, and Google Analytics addresses two issues. Find out what happened this week in the digital marketing news. 1. Increase Your Organic Reach on Google With one of These 148 Terms…
5 Pro Franchise Lead Generation Strategies to Grow Your Business
For any franchise to succeed, it’s crucial to attract as many high-quality leads as possible. With the right approach to franchise lead generation, you can connect with the right audiences and bring them through the sales funnel. Here, Ignite Visibility’s Director of Franchisee Sales & Marketing, Mark Hite, will review some of the best franchise…
Guide to Connecting with Your Audience: 15 Value Proposition Examples
What is the value of your brand to customers? Take a look at your value proposition. In this blog, we will explain why having a value proposition in marketing is important and how it can set you apart from your competitors. What You’ll Learn: What is a Value Proposition? Who Needs a Value Proposition and…