Let’s face it. What worked in 2005 doesn’t work anymore. That includes your VCR, your bubblemint green iPod Mini, and that Motorola Razr V3 complete with the little cellphone charm dangling off the side. The same is true for your website code and SEO. Today we’re going to review some outdated practices that need to be struck from your website immediately. Hopefully, you never utilized these somewhat eyebrow-raising tactics, although at the time many of them seemed perfectly all right.
1. Keyword Stuffing
I can’t tell you how many creative ways I’ve seen keywords stuffed onto a website. 57 zipcodes in a footer, numerous variations of a main keyword in white text on a white background, or endlessly repetitive text that is hidden with a CSS display:none attribute (also known as invisible text) – it’s all bad. If you have any elements like this on your site, remove them immediately.
2. Pages With No Text
At it’s core, the internet is a giant library of information. When you start to provide images or videos on a page with little to zero text to curate those elements, those pages are viewed as relatively meaningless and can drag down your entire website. You can only get away with something like this if you’re Buzzfeed.
3. Link Exchanging and Reciprocal Links
No. Just, no. People still think this is a viable source of link building, as evidenced by an email we received this morning with a request to add a link to the footer of our website. Again, no. If you do have links to other sites that you are not directly referencing as a source of information and related content, then be sure to rel=”nofollow” those links.
4. Duplicate Content
It’s really bad, people. Yes, it really matters. Don’t copy content from other websites and then post it on your own. Don’t copy content on your own website and post it on multiple pages. Don’t copy content from other sources and rearrange the words a little bit so it doesn’t match exactly but it’s still kind of the same thing. School rules apply to the internet – no copying, ever. This also applies to title tags of your website pages, product descriptions on e-commerce sites, and any place where a grouping of words may appear.
5. Press Releases with Nothing to Announce
The ‘we’re still here’ press release is redundant, useless, expensive, and probably only hurting your site when Google recognizes the influx of backlinks on your linking profile that disappear shortly afterwards.