How to Choose Match Type in Google Keyword Planner

The Google External Keyword Tool is now dead. See you later Keyword Tool, we spent a lot of time together…

The new kid on the block is the Google Keyword Planner. In this post we will cover how to specify match type in the new Google Keyword Planner Tool.

But first, what is match type? Take a look at the chart below for all the information you need on keyword match type.

How Keyword Match Types Word

How Keyword Match Types Word

Now that you know what match type is, we can discuss how to specify match type in the new Google Keyword Planner Tool.

When you log in to the tool, select modify search.

Modify Search Keyword Planner Tool

Modify Search Keyword Planner Tool

Next, select “Enter or upload keywords to see how they perform”

Keyword Tool Exact Match

Keyword Tool Exact Match

To specify match type, add punctuation.

Broad Match: New York hotels

Phrase Match: “New York hotels”

Exact Match: [new York hotels]

While this is how you are supposed to do it, right now it does not appear to be working. I am sure Google will fix this soon.

Google Keyword Planner Broken

Google Keyword Planner Broken