Will Gmails Recent Change Kill Promotional Email Marketing?

For those of you who don’t know, Gmail just made a HUGE change. They are now organizing emails in 3 segments. They are Primary, Social and Promotions. In order to see your social and promotion emails, you have to actively click on a tab to see them. You can also further segment your inbox by adding more tabs such a Updates or Forums. About 61% of people use Gmail as their email service. So this is going to have a major impact. While that is the case, many people check their email on their smart phone. At this point, there is no segmentation on a phone. Let’s take a look.

Gmail Update Screen Shot

Click on the Image to see Full Size

Gmail Update

Gmail Update

What do you think about this change? Will it hurt email marketing? How much?

Speak Your Mind