Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
How to Get More Impressions and Views on YouTube (Boost Traffic in 2024)
Almost 5 billion videos are watched on YouTube every day. So, how do you drive that traffic to your website? By increasing your YouTube impressions and views. How are impressions and views different? Which one is more important for your business? Let’s dive in. What You’ll Learn: YouTube Impressions vs YouTube Views Strategies to Create…
Video Marketing Guide: Develop the Best Strategy for 2024
Video marketing is an essential means of connecting with audiences in your campaigns, and more businesses are realizing it. If you’re not using video marketing, you’re missing out on a great opportunity to expand your reach and build emotional connections with potential customers. Today, around 70% of marketers not using video currently intend to do…
SEO Image Optimization: How to Optimize Images for SEO
Image SEO can be another way to optimize your digital assets. When you use proven marketing strategies for this and consistently make it part of your SEO workflows, you stand to yield greater rankings on search engines, which drives traffic, leads, and revenue. In this guide, I’ll provide you with everything you need to know…
YouTube Shorts: A Comprehensive Guide for Your Brand
What We’ll Cover What Are YouTube Shorts? How to Make a YouTube Short in 4 Steps 5 Unique YouTube Shorts Features How to Upload YouTube Shorts (Mobile vs. Desktop) YouTube Shorts vs. Other Competitor Platforms Pros and Cons of YouTube Shorts 4 Important KPIs to Track Examples of Brands Using YouTube Shorts YouTube Shorts FAQs…
Why You Need Short-Form Video For Your Marketing Strategy
What You’ll Learn: What Short-Form Video Is The Different Short-Form Video Platforms That Exist Why is Short-Form Video So Popular? Why ALL Businesses Need Short-Form Video Strategy Short-Form Video Advertising How Do I Get Started with Short-Form Video? What is Short-Form Video? The specific definition of “short-form video” really depends on where you look. Most…
Unpacking the Video Marketing Trends that Truly Matter in 2023
If a picture’s worth a thousand words, how many is a video worth? A million? A billion? Well, we won’t attempt to quantify it—but let’s just say it’s a lot. So let’s cut to the chase: in 2023 if your business isn’t capitalizing on video marketing, it’s the digital equivalent of going dark. Why Video…
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
Sponsored Brand Videos: How to Win with Amazon Video Ads
With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it….
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…