LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
Bing vs Google SEO Comparison: Which Should You Pick for 2024?
There’s no denying that Google is the top dog when it comes to search engines, but Bing isn’t so far behind. This means if Bing SEO isn’t part of your strategy, you’re missing out on some serious search market share. If the thought of learning how to optimize your search results ranking on a whole…
Google EEAT: Guidelines and Strategies
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. Let’s define what is EEAT, unravel its significance and discover how to craft content that’s SEO-proof with a touch of EEAT magic. Ready to…
What Is YMYL Content? How to Optimize Your Content to Meet Google’s Guidelines
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over what you need to know about YMYL pages and how to rank for them. What We’ll Cover: What is YMYL? How Does Google Rank YMYL…
What Are International SEO Targeting Errors? (& How to Fix Them)
Tackling SEO in your home country is one thing. International SEO targeting is another. With international SEO comes errors, and you need to know how to fix them. What We’ll Cover: What is International SEO? International SEO Mistakes to Avoid Start Debugging International SEO Issues 4 Ways to Debug International SEO Targeting Issues FAQs: International…
Multi-Location SEO: Reach New Customers & Boost Rankings
What You’ll Learn Benefits of Multi-Location SEO Local SEO For Multiple Locations City Pages Google Business Profile Web Citations Schema Markup Customer Reviews Benefits of Multi-Location SEO If you have multiple locations, you’re going to want to tweak your SEO strategy to match each individual location. This way, you’ll grab both general traffic and location-specific…
Technical SEO Audit for Pros: 37+ Factors Affecting Your Ranking
What is Technical SEO? Technical SEO is the way you’ve configured certain parts of your website so that it can be indexed for the web. It covers all of the nitty-gritty, behind-the-scenes aspects, such as crawling, indexing, site structure, migrations, page speeds, core web vitals, and more. If you’re at all concerned with how…
Featured Snippet Opportunities: How to Grab That Coveted Spot
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…
How to Use Q&A (Question and Answer) and FAQ Schema Markup
Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
What is Semantic Search? Does it Matter for SEO in 2023?
As search engines become more advanced, they find new ways to process queries and return better results. Semantic search is a significant advancement that helps search engines interpret the true meaning behind a search query rather than simply matching keywords. So in this article, we’ll explain how semantic search works and how to leverage it…