What You’ll Learn: Introducing Google Local Services Ads Google LSA vs. Google Ads How Does Google Rank Local Services Ads? Google LSA for Google Home Google Local Services Ads Guide: How to Set Up LSA Build an Ad Strategy with Google LSA Google Local Services Ads: FAQs Google Local Services ads launched back in 2015,…
What is Paid Search? How Paid Search Marketing Works
What You’ll Learn: What is Paid Search? Why You Need to Use Paid Search in Your Marketing Strategy How to Craft a Paid Search Strategy What the Quality Score Is 6 of the Most Common Mistakes in Paid Search How to Optimize a Paid Search Campaign The Future of Paid Search FAQs: Paid Search Campaigns …
Start Creating Ad Content for Each Stage of the Buyer’s Journey
What We’ll Cover: The Buyer’s Journey Stages Stage 1: Awareness Stage 2: Consideration Stage 3: Decision FAQs: Creating Ad Content For Each Stage of the Buyer’s Journey What Are The Buyer’s Journey Stages? Before you start mapping out your advertising strategy, you’ll need to have an understanding of each of your personas as they move…
Mastering Layered Audience Targeting in Google Ads
What You’ll Learn: Advanced Google Audience Targeting Advanced Targeting Options How to Add an Audience to Your Campaign Start Layered Audience Targeting FAQs: Google Ads Targeting Advanced Google Audience Targeting Advanced Google audience targeting is a data-driven strategy that refines the reach of your ads by connecting them to the most relevant audience. This involves…
Native Advertising: Reach Your Target Audience with Native Ads
In This Blog, We’ll Answer: What is Native Advertising? Native Advertising Statistics How Does Native Advertising Work? How Can You Tell What a Native Ad Is? 10 Examples of Native Advertising 3 Examples of Ineffective Native Advertising Native Advertising FAQs What is Native Advertising? Native advertising is a form of paid advertising. But it functions…
What is CPC?: Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. Estimates show advertising spending in the U.S. growing to $695.96 billion by 2024 and up to $835.82 billion by 2026. And a massive chunk of…
12 Examples of Effective Subliminal Advertising (And 6 That Aren’t)
Have you experimented with subliminal advertising? If you have, you’ll know it’s a hard thing to get right. In this article, i’ll explain what subliminal advertising is and how it can be used effectively. What We’ll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald’s and the Food Network KFC Husker Du Burger King…
Advertising Campaign Framework: 9 Steps to Take for Better ROI
A solid advertising plan requires a strong foundation. You can’t simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get…
How to Use Microsoft Advertising and LinkedIn Microsoft Ads in 2021
Microsoft Advertising helps companies reach their potential. Through cool tools like the Microsoft Audience Network (MSAN) and Microsoft Advertising LinkedIn integration, you can make 2021 your year of growth. A Word On Our Microsoft Advertising Experts Tess Milligan is a Senior Account Executive at Microsoft Advertising. Lance Wilson is a Senior Account Executive for…
How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come…and get crickets…