Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
History of Google Algorithm Updates – Historical Timeline for SEOs
Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
How to Use Google Responsive Search Ads to Boost Your Conversions
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, our Director of Paid Media Eric Bodziony, will explain what you need to know about responsive search ads and how you can take advantage of them. What…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
Guide to Google Local Services Ads – Capitalize on Traffic and Get More Leads
What You’ll Learn: Introducing Google Local Services Ads Google LSA vs. Google Ads How Does Google Rank Local Services Ads? Google LSA for Google Home Google Local Services Ads Guide: How to Set Up LSA Build an Ad Strategy with Google LSA Google Local Services Ads: FAQs Google Local Services ads launched back in 2015,…
Google Discover: What It Is and How To Optimize For It [8 Steps]
Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…
Why Google’s “Circle to Search” Means You Need Better Multimedia SEO
I’m thrilled to dive into Google’s latest innovation, Circle to Search. This feature might change how brands interact with potential customers on search platforms. I mean, it completely changes how people search! Let’s explore what Circle to Search is, its implications for brands, and actionable strategies to harness its full potential. Understanding Circle to…
A Perspective on Google Perspectives SEO: Why Quora, YouTube, Reddit?
Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. Let’s dive into what Google Perspectives are, its implications for branded and non-branded searches,…