Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
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How Can Changing and Migrating Website URLs Impact Your SEO?
Can changing a website URL impact SEO performance? In short: Yes it can. Every indexed URL on your website carries some weight and every time you change a URL you either lose or dilute that value, depending on how well you prepare Google for the change. If you absolutely must change a URL, set up a…
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How to Use Google Trends in Your SEO Strategy for 2024
Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…
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What is Schema Markup? Your Complete Guide to Using Schema Markup
Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
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Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad…
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