Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to…
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Facebook Limits the Number of Ads Based on Ad Spend – Ignite Friday
This week: Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing. Facebook Will Limit Ads Starting in February, Facebook will limit the number of ads your page can run. The limit will be based on…
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The Best Rank Tracking Tools for YouTube Videos
With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re…
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3 New Targeting Features for Microsoft Advertising
Good news if you’re using Microsoft Advertising: the platform is introducing three new targeting options! Let’s take a look at each of them in detail. Expanded LinkedIn Profile Targeting You might have read this subheading and thought to yourself: “Wait. What does LinkedIn have to do with Microsoft Advertising?” If that’s the case, then you’re…
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Pinterest Gets New Shopping Features to Boost Your Ecommerce Sales – Ignite Friday
This week: a surprising study about Instagram engagement, Walmart goes after Amazon, and Pinterest tests new shopping features. Here’s what happened this week in digital marketing. Walmart Gives Amazon a Run for Its Money With Free Shipping Walmart will try to eat into even more of Amazon’s e-commerce market share. The giant retailer turned giant…
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