This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy. Here’s what happened this week in digital marketing. Google Will Identify Passages in Web Pages for Better Indexing Search Liaison Danny Sullivan recently announced that Google will identify…
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Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift
Ecommerce Marketing Study We recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season. The results may surprise you. Key Ecommerce Marketing Study Findings: Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the…
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Notable Improvements to WordPress in Gutenberg 9.2 Update
If your website uses the WordPress content management system (CMS), you’ll be happy to learn about the features in the latest release, called Gutenberg 9.2 In this article, I’ll cover some of them in detail. Stronger Security One welcome feature: a security fix. The latest version eliminates a nasty vulnerability that allowed bad guys to…
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Content is King: Myth or Truth?
“Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain…
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Are Podcasts the Future of Content Marketing & SEO?
As the demand for audio content grows, podcasts continue to skyrocket in popularity. As of December 2019, the total number of podcast episodes reached an all-time high of 30 million. Google trends also show that the number of searches for “podcast” has significantly increased over the past year compared to other terms like “blog” and…
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