This week: YouTube rolls out some new goodies, Google wants you to take another look at Broad Match, and Facebook gives you a new way to make money from thieves. Here’s what happened this week in digital marketing. YouTube Analytics Now Includes Traffic Sources YouTube Analytics is getting a new report that shows you…
Read More
Sign Up For The Creative That Converts Webinar And Improve Your Creative Advertising In 2021
Join Ignite Visibility’s free online event — Creative That Converts Webinar — on Tuesday, December 8 at 3 PM Eastern/12 PM Pacific. Oscar Lutteroth, Creative Director at Ignite Visibility, and John Lincoln, CEO, will guide attendees through the process of refreshing their creative advertising for digital marketing. In doing so, the two will teach you…
Read More
Search Intent for SEO: Crucial to Dominating Google
In 2019, Google introduced something called Bidirectional Encoder Representations from Transformers, or BERT. It’s a natural-language processing tool, and it helps the search engine answer questions more like, well, a human. Since the BERT algorithm update, Google has gotten a lot better at figuring out search intent. Here’s all you need to know about search…
Read More
How to Promote Your Brand With Twitter Carousel Ads
Twitter carousel ads allow you to place between two and six images or videos in a single ad. You can use them to showcase different products, highlight a new product line, or tell a story. Alternatively, you can think out of the box and use them in a way that other marketers haven’t yet thought…
Read More
Suzanne Kounkel, Chief Marketing Officer at Deloitte (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Suzanne Kounkel, Chief Marketing Officer at Deloitte. Ignite Visibility applauds her and the Deloitte team for winning the ITR’s “Americas Tax Technology Firm of the Year” award. Additionally, Deloitte won the “2020 North America Transfer Pricing Firm of the Year” award and the “Tax…
Read More